Audience - Time Out New York

Audience TONY

 

Print Audience

Circulation
     Printed Weekly  —  130,000
     Weekly Readership  —  330,000
     Readers w/ Subscription  —  96%

Gender
     Male  —  49%
     Female  —  51%

Median Age  —  35

Marital Status
     Single  —  77%
     Married  —  23%

HHI (Median)  —  $91,000

Education
     Attended/college grad  —  97%
     Post-grad degree/study  —  37%

Socially Active
     They go out an average of 3x per week

Source: Time Out Reader Profile Survey, MRI Market Solutions

 

Online Audience

Gender
     Male  —  42.8%
     Female  —  57.2%

Age
     18-24  —  15.9%
     25-34  —  31.2%
     45-54  —  10.3%
     55-64  —  9.4%
     Median age  —  34

Marital Status
     Single  —  77%
     Married  —  23%

HHI (Median)  —  $87,500

Education
     Attended/college grad  —  97%
     Post-grad degree/study  —  37%

Socially Active
     They go out an average of 3x per week

Source: comScore: March 2014

 

Time Out Millenial Readers are more likely to...

  • Dine out with friends. (71% more likely)
  • Have searched for or purchased tickets for a live theater, opera/ballet/dance or art gallery event. (62%)
  • Search online for music concerts or pro sporting events. (77%)
  • Provide advice and be first to buy the latest clothing/fashion. (70%)
  • Spend $500+ on tickets than the average online user. (98%)
  • Provide advice and be first to buy the latest movies & music. (77%)
  • Be influential/trendsetters searching online for live event information. (77%)

*% is above average user; Source: ComScore March 2014, 25-34 year olds

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