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Features

Time Out Chicago / Issue 158 : Mar 6–12, 2008

Essential Chicago

First & foremost

How well do you know your Second City innovations? From Twinkies to Tom Cruise freakouts, these Chicago premieres test your ability to store the randomest of city facts.

3

In 1872, and with only $2,400 in capital, Montgomery Ward established the first:

a) Bridal gown department
b) Local business directory called The Facebook, a name entrepreneur Mark Zuckerberg “borrowed” for his business in 2004
c) Mail-order business
d) Mail-order bride business
Scroll down for the answer.

Answer: c. Montgomery Ward started this business by sending out a single-sheet price list of 163 items, which evolved into a giant catalog that featured such coveted pieces as engraved 14-karat gold watches.
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