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TOP DOG WLUW
RISING THREAT DAYTROTTER.COM
Come June, Loyola’s progressive WLUW-FM 88.7 (wluw.org) will no longer have a home. Since 2002, Chicago Public Radio WBEZ-FM 91.5 has operated the station, with Loyola holding the broadcast license. But last summer, the university announced it’s taking back its airwaves. What WLUW needs to learn, and quickly, is that radio is as dead as John Peel, and the Internet is the future of broadcast tunes.
Chicagoan Sean Moeller started Daytrotter (daytrotter.com) in March 2006, hoping to create a springboard for indie bands. One of his innovations is the Daytrotter Sessions: Each week three bands visit the Rock Island studio to record four of their songs live, which Moeller makes available as free downloads off the website. “There’s no rules to the Internet radio scheme,” Moeller says. “That’s a great thing for people who love music. That’s a great thing for bands, and that’s a great thing for the music directors for those stations.” Unless WLUW adapts to the changing climate, its eclectic programming will become extinct.
