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Above all else, Rich Melman is a businessman. His business just so happens to be restaurants. The Lettuce Entertain You kingpin’s accessible, mainstream (insert more synonyms for average here) restaurants such as Big Bowl, Maggiano’s and Mon Ami Gabi smack of chain to savvy diners but still manage to pack ’em in nightly and send diners home happy. And that’s precisely the key to Melman’s success—give the people what they want. It’s apparently one of the lessons Melman handed down to sons R.J. and Jerrod, who recently opened their own place, Hub 51, in River North.
The Melman boys set out with the premise that they’d create a restaurant just like one they’d want to hang out in and build a menu of dishes they like to eat when they go out. Their ideal night out must be a fairly common one—Hub 51 was packed every time we visited. The massive space is part airy garage, part Chili’s (22-year-old tank-top–clad waitresses and soft-serve tunes like the Boss and Sheryl Crow will do that), and the crowd is typical for the neighborhood. Tourists, local businessmen in loosened ties, well-heeled ladies who lunch—all are welcome in the Melmans’ House of Everything. And they’re all likely to find something on the menu that speaks to them.
Chef Michael Bellovich gets top billing, but apparently R.J. and Jerrod laid out the floor plan for the menu, and it includes everything from maki to tacos to ribs. With the net cast that wide, it wasn’t surprising that not everything was good, or even executed well. The miso-glazed salmon maki was flavorful and fresh enough; ditto for the Del Mar seafood salad, a crunchy, shrimp-studded assortment of textures that included edamame, jicama, red pepper and green beans. And tender, cumin-spiked Niman Ranch pork made for juicy tacos, thanks to fantastic housemade corn tortillas studded with roasted kernels. But little else stood out as something worth ordering again, or even finishing. The thickly ground beef of the burger just didn’t get cooked enough and wound up a mess of red with just a hint of exterior crust, so greasy it soaked through and disintegrated the bun. The dry-rubbed pork ribs were skimpy and, oddly enough, plated with more dry five-spice rub for dipping; with no sauce, it’s impossible to dip dry into dry. Well-seasoned and brined pork tenderloin’s potential was obliterated by overcooking to a chewy medium-well. And the mushy turkey meat loaf had the appearance and mouthfeel of uncooked Spam (and I like Spam, but it’s gotta be pan-fried, or all bets are off).
Regardless of the flaws, regardless of my personal feelings about the place, this isn’t the kind of restaurant that is shaken or even affected by reviews. As long as there are diners out there who are content with mediocre food, so long as they find it in a good location and an upbeat atmosphere, Hub 51 (and the thousands of restaurants just like it) will undoubtedly be a success. Like father, like sons.
Gerry J
Tue, Aug 05, at 09:36pm
Dear Chicagoan -
Your comment makes no sense. Did you have a few drinks before posting?
I have eaten at Hub 51 (once) and the food was below average (location so-so..in some 3rd tier hotel building). You may be willing to pay above average price for low quality, but most will not. I give it 12 months. If it survives longer than that it's not because of "like sons" its because of "like father". How do you make a small fortune in Hub 51? Have dad invest a large fortune.
G Dogg
Chicagoan
Thu, Jul 31, at 01:41pm
Dear Melissa,
Oh, class warfare. I imagine that the Melman boys actually put a lot of work into Hub 51. (Caveat lector: I've never been to Hub 51, so I can't really know...but still.) You can wish that your daddy was rich, but to do so in a way that denigrates the hard work that went into Hub 51's early success smacks of sour grapes. (And instead of message board snark, may I recommend actual politics as a way to change the economic situation that informs your misdirected dislike of the Melmans.)
Melissa W
Tue, Jul 29, at 05:02am
I wish my daddy was rich so I could open up a crappy restaurant for tourists. Oh well, good for the boys, it beats having to work for a living.