The 7 most extreme trends we saw at the Makeup Show

Dude lipstick, fishtail eyeliner and neon lips were all the rage at the annual show for beauty pros

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Some makeup artists perfected the smoky eye and nude lip while others explored outer space, fantasy and gender boundaries at the Makeup Show Chicago, June 7–8 at the Bridgeport Art Center. The show attracted 3,500 beauty pros from all over the Midwest who came to network, shop, learn and become walking advertisements for the 60 or so brands on display. Here's what caught our eye.


  • Photograph: Tiela Halpin

    Guylips date back to Rocky Horror and the goths. But memorably etched in Obsessive Compulsive Cosmetics stained gloss, they become contemporary. Even so, the model admitted this is a once-in-a-while look for him. 

  • Photograph: Tiela Halpin

    Bold color ruled with a large helping of  sparkle. That meant purple lips covered in glitter or eyes ringed in orange mica or lashes dotted with pink crystal bows. The fun look demands perfect skin, plus the necessary fabulosity to pull it off.

  • Photograph: Tiela Halpin

    Fishtail liner combined with aquatic colors is part Egyptian princess, part mermaid. Jill Glaser, owner of Make Up First School, used Make Up For Ever powder shadows and her own line of made-in-France cream colors. We think it’s romantic and more fanciful than winged liner.

  • Photograph: Tiela Halpin

    Strong eyebrows, a.k.a. the gradient or blocked brow, has a huge Tumblr following. Makeup artist Julia Hamilton’s version succeeds where most fail because it’s gently rounded with a meticulous blend of pencil, powder and gel by Anastasia.

  • Photograph: Tiela Halpin

    Body paint that matches your dress, as opposed to faking a suit of armor or a Día de los Muertos sugar skeleton? It helps if you have the magic hands of body painter Andrea O’Donnell covering you in hibiscus with Graftobian’s F/X Aire. Otherwise, don’t try this at home.

  • Photograph: Tiela Halpin

    The ice queen look could only come from the fertile brain of New York/L.A. makeup artist Roshar, who has a cult following for his fantasy looks for Vogue, Elle and other glossies. He assembled the lashes himself and glazed the model’s skin and eyes with cream colors from Make Up For Ever and Kevyn Aucoin.

  • Photograph: Tiela Halpin

    Neon is the logical next step after you’ve appliqued your body with riotous colors and sparkle. The bonus is that these black light–activated cream markers from Mehron rinse off with soap and water. Put the color on your lips, your eyebrows—wherever you want to draw a lot of attention.

Photograph: Tiela Halpin

Guylips date back to Rocky Horror and the goths. But memorably etched in Obsessive Compulsive Cosmetics stained gloss, they become contemporary. Even so, the model admitted this is a once-in-a-while look for him. 


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