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The best shopping in Reykjavik

From warm wool to fermented shark, there’s an item for every shopping list in Reykjavik’s bustling boutiques and markets

Farmers Market, Reykjavik

Recommended shopping in Reykjavik: Knitwear lovers head to Farmers & Friends

Where to shop in Reykjavik

Kolaportid Flea Market, Reykjavik

Treasure hunting at Kolaportid flea market

Remember: Reykjavik is not cheap. Nevertheless, its shops are well worth a visit, as the city is heaving with stylish Scandinavian wares and Icelandic delicacies.

A lot of the action is to be found in the bustling Laugavegur, Reykjavik’s main shopping street, where you can get anything from coffee to groceries to souvenirs.

For excellent vintage shopping in Reykjavik, try the treasure trove that is Spúútnik. But to avoid all of the hustle and bustle, head for nearby Skólavörðustígur (the road that stretches from the harbour to Hallgrimskirkja church) which is full of cool indie boutiques. For items made from 100 per cent Icelandic wool (historically, the wool trade was the city’s main industry before high finance took over) look out for Geysir. Its heritage-revival knits are a draw for the city’s style-conscious crowd, and the brand’s shop sells other style-set favourites too, like Armor Lux, Levi’s and Fjällräven.

Danish brand Suit sells a range of edgy clothes for trend-conscious young things including, yes, well-cut suits. For those drawn to Reykjavik for its impressive homegrown music scene, 12 Tónar is essential. Regularly listed among the best record stores in the world, the cosy shop – with its own record label – is crammed with more limited-edition CDs and well-curated vinyls than you can shake a drumstick at. Even better, staff will make you a coffee while you browse, making it a nice place to while away an afternoon. The store also hosts occasional in-store gigs.

For quirky homewares and modern jewellery inspired by Icelandic nature, Aurum is a good choice. In the Fishpacking District, Farmers & Friends – flagship store of homegrown brand Farmers Market – is a knitwear lover’s paradise.

Reykjavik’s Kolaportid Flea Market is a great way to get a real flavour of Icelandic life. The harbour-side shopping hall is open on Saturdays and Sundays from 11am, and sells vintage fashion, books, homewares and much more. Picked up on that smell when you come in? That’ll be the food market that shares the same space, selling traditional delicacies like fermented shark. Speaking of fish, the sea creature-loving city is also the place to pick up a more unusual souvenir – fish leather. Look out for it in shops across town.

Get books and souvenirs or just flop, grab a coffee and sit in the window at Eymundsson, where you can also pick up a bar of Omnom – organic, fairtrade chocolate made in Iceland.


Store and market details 

Spúútnik 118 Laugavegur. +354 775 9222. Noon-6pm Mon-Sat.
Geysir 16 Skólavörðustígur. +354-519-6000. 10am-7pm Mon-Sat; 11am-5pm Sun.
Suit 6 Skólavörðustígur. +354 527-2820. Opening hours vary.
12 Tónar 15 Skólavörðustígur. +354 511 5656. Opening hours vary.
Aurum 4 Bankastraeti. +354 551-2770. May 1-31 and Sep 1-Apr 30, 10am-6pm Mon-Fri; 11am-5pm Sat; noon-5pm Sun; Jun 1-Aug 31, 10am-7pm Mon-Fri; 10am-6pm Sat; noon-5pm Sun.
Farmers Market 2 Hólmaslóð. +354 552 1960. 10am-6pm Mon-Fri; 11am-4pm Sat.
Kolaportid Flea Market 19 Tryggvagötu. +354 562 5030. 11am-5pm Sat, Sun.
Eymundsson 18 Austurstræti. +354 540 2130. 9am-10pm Mon-Fri. 

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