Stefanel

Stefanel first attempted to break into the Chinese market four years ago but discovered the time wasn't ripe. Now they're having another go, and they've chosen the swanky new mini mall that is Huamao as their base. Purveyors of casual Italian chic, Stefanel is a women's wear brand dripping with colour and class - and with near designer prices to match. A pair of well-cut jeans cost 1,080RMB, as does the plum-coloured quilted holdall supermodel Giselle sports in Stefanel's ad campaign. However, given that FCUK's clothes cost around the same price these days, Stefanel gives you more quality for your money.

Stefanel 236, Huamao Luxury Walk, 89 Jianguo Lu, Chaoyang district (tel 6598 9127; http://www.stefanel.com/). Open Xam-Xpm daily.