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"Unlike some of the rather well-known, much-visited museums included in this feature, a genuinely ‘unsung’ museum is the British Optical Association Museum at the College of Optometrists, a delightful Georgian building in Craven Street. Not only are its collections of vision aids, optician’s equipment and all things eye-related of international significance but because its displays are produced entirely in-house they avoid that ‘over-designed’ look that characterises and spoils so many wealthier museums these days. You won’t find a sign on the door and you must book in advance but if you pluck up the courage you’ll not only get a personal guided tour from a genuine expert (tailored to whatever time you have available) but you’ll thoroughly enjoy seeing some wonderful things, both serious and quirky…and all just a stone’s throw from Trafalgar Square. In fact, if you discount art galleries it’s the most centrally located museum in the entire capital and I bet most people don’t know it’s there!"

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