"Well said, jockcelt, and I'm certainly not against enjoying a good film. So much of it is subjective, as you say. I have my own trashy favorites, but I don't call them masterpieces just because they were a good ride, After the initial awe at the 3D effects, I'm afraid I did find Avatar a little long and silly. As for "theater," allow a Yank a little colonial usage. If I did use the English spelling over here, I would be labeled "pretentious." And after all, we tolerate you calling soccer "football.""