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Campfire (2004)

Director: Joseph Cedar

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From Time Out New York

Cohen's vérité-like film about malls finds geographic distinctiveness leveled by shrines to consumerism: There are bleak shots of Target and Sam's Club, and a tattered McDonald's banner flutters in a dreary sky. Corporate branding is bad! Can anyone possibly rage against the machine? Certainly not our two protagonists: Tamiko (Nikaido), an eager Japanese businesswoman proposing a theme park called Floating World, and Amanda (Billotte), a waifish blond who takes shelter in decaying houses near shopping centers. The two women will never meet, as they must circulate in isolation, cardboard representatives of our atomized, corporatized global village.

Author: MA

Time Out New York website


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