Film

What's on at the cinema plus reviews of the latest movie and DVD releases

Search cinema listings

Browse cinemas A-Z

Search 20,000 reviews

 

Related films

Related people

Harmony Korine moves into advertising

Of all the directors you'd expect to make an advert for Thorntons, how many would have guessed Harmony Korine?

If you’re going to sell out in cinema, you may as well do it in style. With the recent news that Martin Scorsese has made an advert for cava brand Freixenet, and that Wes Anderson spends most of his time between films churning out commercials , Harmony Korine – director of such offbeat, no-wave indie classics as ‘Gummo’ and ‘Julien Donkey-Boy’ – has decided to swill on the corporate buck by producing a (rather fine) TV ad for Thorntons chocolatiers.

The advert, which can be viewed here on Youtube, uses a similar technique to the one Korine developed for his music video to Bonnie ‘Prince’ Billy’s ‘No More Workhorse Blues’, and the stylistic link would suggests that this is not some kind of sick hoax planted by Korine naysayers.

It could be easy to throw stones at the director for this odd career choice, but maybe this is just the other, modern side to the coin that saw path-finding auteurs such John Cassavetes taking on inane studio projects to be able to fund more personal work?

Author: Time Out



What do you think?
Post your comment now

*mandatory fields





Top Stories

Hippies who work for The Man

Hippies who work for The Man

To celebrate George Clooney comedy 'The Men who Stare at Goats', we look back at six memorable onscreen hippies who fought the system from within

Roland Emmerich's guide to disaster movies

Roland Emmerich's guide to disaster movies

Ahead of the release of '2012', Roland Emmerich offers his ten tips on creating the perfect global catastrophe

Grant Heslov: interview

Grant Heslov: interview

Grant Heslov, director of 'The Men who Stare at Goats' talks about his old pal George Clooney, his interest in the paranormal, and his fond memories of working on 'Happy Days'

The Coen brothers discuss 'A Serious Man'

The Coen brothers discuss 'A Serious Man'

Masters of contrary comedy, Joel and Ethan Coen have struck gold again with their latest, ‘A Serious Man’

Ten inspirations behind 'Avatar'?

Ten inspirations behind 'Avatar'?

Time Out ponders the influences behind James Cameron's anticipated space-opera on the basis of the trailer

Michael Jackson's This Is It: review

Michael Jackson's This Is It: review

Kenny Ortega's posthumous concert film is a rousing eulogy for one of pop's great enigmas

Michael Haneke: The man behind the menace

Michael Haneke: The man behind the menace

From Cannes to Munich to London, Dave Calhoun tours Michael Haneke's Palme d'Or winner, 'The White Ribbon'

Lone Scherfig talks 'An Education'

Lone Scherfig talks 'An Education'

Danish director Lone Scherfig was an unlikely choice for a very English affair like 'An Education'. Cath Clarke meets her

How Jane Campion brought John Keats back to life

How Jane Campion brought John Keats back to life

Time Out gets Romantic with the ‘difficult’ New Zealander about her new film, 'Bright Star'

Time Out's 50 greatest animated films with commentary by Terry Gilliam

Time Out's 50 greatest animated films with commentary by Terry Gilliam

In celebration of the release of Pixar's 'Up' and Wes Anderson's 'Fantastic Mr Fox', read our rundown of fifty classic feature length animations