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'Bruno' follows 'Borat'

Sacha Baron Cohen is to bring the Austrian fashion journalist to the big screen.

Oct 30 2006

Universal Pictures has reportedly paid a whopping $42.5 million for the worldwide distribution rights to 'Bruno', Sacha Baron Cohen's follow-up to 'Borat'.

Following the adventures of an Austrian TV reporter who specialises in fashion, the film will be another reality-based documentary in which Baron Cohen's character makes others look stupid with his outrageous questions and opinions.

The Hollywood Reporter claims that the film's budget will be £20-25 million, with shooting set to start next summer.

And 'Borat: Cultural Learnings of America For Make Benefit Glorious Nation of Kazakhstan' will hit UK screens on Friday.

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