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Prepare to 'Eat Cinema'

A strangely monikered new TV channel will attempt to lure filmgoers back into cinemas.

Jan 17 2006

The British film industry is launching a new TV channel in an effort to boost cinema attendance following a downturn in fortunes with the advent of DVDs, HD-TV, pay-per-view and the like.

The 24-hour 'Eat Cinema' channel is a joint venture between trade body All Industry Marketing for Cinema (AIM) and digital TV company Enteraction TV.

It will feature original programming in the shape of news, reviews and interviews from the industry, and will also encourage cinemagoers to offer their own celluloid insights and feedback.

An interactive dimension will be added in the shape of full listings and a dedicated website, while the channel will also examine the state of the British film industry and screen behind the scenes tours of Britain’s cinemas.

'We're going to fight fire with fire, promoting cinema via a TV channel,' AIM chairman Barry Jenkins told the Guardian. 'Hopefully this will whet the appetite of TV audiences and bring them back to the cinema en masse.'

Eat Cinema will broadcast on BSkyB from February 28.

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User comments on this story

  • Robert Ash said...
    Shame then that is such a badly thought out venture....it suffers from all the same problems of other industry models of in-house fighting among the various bodies and competing companies to produce what is scarcely second-rate programming. This is an incredible missed opportunity by an industry that still does not fully understand how to integrate various media models in particular i-TV capabilities and the web ste is a discgrace that is so flash dependent most users will despair before they log in.
    And for a joint venture that is marketing driven that utilises the supposed big brains of marketing from the studios to independents as well as interested fields it is amazing that this damp squib of a channel barely ignited to splutter onto screen with a marketing campaign designed to bury the channel as there has been so little to nearly zero coverage. For shame...but then again this is a film industry who have been unable to even begin to grasp where the real enemies of piracy lie and where there real priorities lie.. Good luk but don't hold your breath for success as this is still dependent upon Orange money and let's be honest there have been many reports all not made public about - in short - what a disaster Orange Wednesday has been as a marketing exercise...but then Orange only used it to bury the R & D spend for technology on other elements...hey ho! Posted on Mar 10 2006 18:53
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  • Andrew Burrows said...
    As the Editor of the box office film review website UKHotMovies.com, I can say that we have been campaigning for this for a long time. The British cinema industry needs Eat Cinema to succeed. Posted on Mar 04 2006 22:59
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  • Derek Brandon said...
    Hi there.
    Congrats on a great new show. I noticed you mentioned audio description on the 'behind the scenes' segment.
    It's great that it got a mention - it all helps to create awareness of a wonderful development in cinema which is not very well known amongst the general public.
    In a nutshell, subtitled and audio described cinema enables people with less than perfect hearing or vision, (like my son and many of his friends), to enjoy films at the cinema. Almost every popular cinema release is now available with subtitles and audio description and around a quarter of UK cinemas (170)
    screen thousands of 'accessible' shows every month.
    A regular mention of this on the Eat Cinema channel would do wonders to create awareness - to tell the viewers that accessible cinema is 'out there'. Almost everyone knows someone who would benefit from accessible cinema.
    Derek Brandon. Posted on Mar 01 2006 17:51
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  • Gavin Bartley said...
    My name is Gavin Bartley and I a operations co-ordiantor at AMC cinemas in Manchester.
    I would like to wish this TV channel all the best and success and would personally like to say that this is a fantastci venture.
    You are most certainly welcome to visit our site in Manchester at any time, free of charge, of course.
    If you are ever after a cinema to film at, we at GN16 in Manchester are one of the fastest growing cinemas in the UK and we would welcome you.
    Best wishes and kind regards,
    Gavin Bartley Posted on Feb 27 2006 00:56
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