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Should the art world dump BP?

Art: Column

BP 'behind the logo' BP 'behind the logo' - Courtesy Greenpeace
Posted: Mon Jul 19 2010

One of the leading corporate sponsors of art, BP is now the focus for protests. But it's just the most newsworthy example of an ugly artworld reality.

When the invitation arrived for Tate Britain's Summer Party, I didn't appreciate the irony in how the details for such a glitzy event were embossed on a chunky bit of recycled, eco-friendly grey cardboard. Neither did I notice that the evening was in celebration of something other than Fiona Banner's newly unveiled 'Harrier and Jaguar' fighter-plane sculptures. 'And 20 years of BP's support', came the almost apologetic words on the invite. That's generally how we like our corporate sponsors to appear: unassuming and discrete.

However, thanks to an activist group called Liberate Tate, the small print did not go unnoticed on the night, as guests were treated to two oil-bashing performances of 'License to Spill' (pictured above), in which gallons of tarry treacle were splashed down the steps and over the gallery floors at the besieged institution. It might have seemed that the protestors were aiming their anger at the wrong target, but then picketing BP's head offices is not as newsworthy as gatecrashing a VIP and opinion-forming party crowd at Tate. Besides, far from being reduced to a tiny green logo splat on the bottom corner of an exhibition poster, BP's sponsorship of the arts is now headline news.

A similar protest was staged outside the opening of the National Portrait Gallery's BP Portrait Award last month, as well as at the British Museum last week, where molasses was poured in front of an Easter Island bust to 'represent the way in which civilizations once considered invincible can collapse in a short period of time'. All affected institutions have so far been stoic in their defence of up to two decades' worth of sponsorship from BP: 'You don't abandon friends because they have a temporary difficulty,' said Tate director Nicholas Serota in a recent interview. Indeed, if a newly fitted petrol cap puts an end to almost four months of Deepwater Horizon leakage, perhaps it will be back to business as usual for BP, although obviously not for the Gulf of Mexico fishermen and the already beleaguered Louisiana coastline.

We're not likely to forget this sorry episode in a hurry, however. It has highlighted the murky ethics behind corporate sponsorship of the arts, as well as the general murkiness of all funding, whether by government or rich individuals. It will make us look again at the BP-sponsored rehangs of the Tate collection, the latest of which includes Mike Nelson's claustrophobic installation 'The Coral Reef', which might now be reread as a disastrous oil rig interior or a metaphor for the slow suffocation of underwater life. If that sounds far-fetched, then what about the fact that Tate used to take sponsorship money from a builder of military weapons and attack gunships? That certainly changes my perception of Fiona Banner's decision to place two decommissioned fighter jets in the central nave of Tate Britain.

Even if Big Oil does join the ranks of arms and tobacco manufacturers as patrons non grata, we shouldn't assume that a corporate sponsor is harmless, just because they're not involved in killing the planet somehow. Art relies on this money to such an extent that its own ecosystem is being damaged by its acceptance. If a company pays half the costs for an exhibition, won't they automatically want a say in that show's content, outlook or presentation? Worse than a dialogue or a compromise, corporate sponsorship, at its most insidious, reduces art to a contractual obligation: thou shalt not mention the war, thou shalt not show nakedness, or tackle difficult subjects and so on.

When these agendas come to the fore of funding, then the price for showing public art for private gain will really be quantifiable. It won't end until our collections are pimped out to the highest bidder and our museums franchised across the world, because if Karl Marx is to be believed we're in a capitalist system that insists on 'the restless never-ending process of profit-making alone'. Next time, just be sure to read the fine print before you walk in to an exhibition.

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Comments

By Mark Benton - Oct 29 2010

I can't help feeling the mere title of the question is hypocritical? How can the art world dump BP, do artists not consume BP products, is oil not an ingredient for paint, how would ship art around the world for all to enjoy without fossil fuel? At a time when resources of all types are limited I feel we should support BP - a British company that contributes significantly to the economy and has as much social conscious as any large corporate. Unless of course we believe that we can live without big businesss and the economic benefits that they bring to all our daily lives.....?

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By Godbluff - Aug 10 2010

The problems inherent in the art world go far beyond the issue of BP sponsorship. The upper echelons of fine art are, as we know, not dictated by popular taste, but by a small minority of influential people who endow certain artists with high cultural currency. The unregulated capitalist art market and the public galleries are closely related in actively doing this according to whatever ideas or promises they can sell. This nepotistic system has given us many great artists over the years, but lets face it - that's how it works and it will justify itself for as long as it needs to.

So remember that when you criticise the Tate for using 'dirty' sponsorship money, the artists you are seeing there are the same one's that do well on the art market. And who buys art at such high prices? Rich people like the one's who run BP.

The machinations of the whole world art market relies on both the greed, altruism and status seeking preferences of the super-rich. If they don't buy it, it doesn't attract interest, it doesn't end up in the Tate, and therefore isn't good for you.

So don't just blame the Tate or BP - it's more complicated than simple-minded boycotting. If you use fuel in your car, or even own a car - just remember that you are also part of the problem.

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By Mmm - Aug 10 2010

No, I don't think that the artworld should loose BP as a sponsor. All credible news sources say that the oil spill really wasn't as bad as Obama made out. In fact, dare I say it, but that it was blown out of proportion by Obama to detract attention from his very weak presidency and falling opinion polls. Also most of it's been cleaned up now.

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By Courtney K - Aug 4 2010

At a time when resources are tight and cultural institutions are severely struggling, I think it would be wise to consider all available funding to keep our institutions alive. I agree that we need to find alternatives to oil (and I really doubt there are many that would disagree as this has been a discussion for decades now and a tired one at that-let's do it already) and I don't think the Tate would feel any differently. But we are the 'sin' consumers. Oil, tobacco, etc. are extremely wealthy comanpies that we, as part of society, contribute to. When I, for instance, hop in a taxi, I would like to think that a portion of my fee that goes towards fuel could potentially be invested in the arts.

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By ART GUMSHOE - Aug 2 2010

The Newer Cleaner Generation...check out....
google : johnsearlstory watch his youtube video blessings of a most rewarding week

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By Sam C - Jul 29 2010

It was brave of Ossian Ward and TO to pose the question 'Should the arts dump BP?' The Deepwater Horizon oil spill has given us a real opportunity to loosen the deeply dangerous stranglehold of Big Oil and fossil fuels over all areas of our lives - and to reinvigorate the upper echelons of our cultural life into the bargain. I think we need to do more than 'read the fine print' though before we walk into an exhibition: if you think the sponsor is engaged in socially or ecologically destructive activities, why not let that museum, gallery or theatre know that you're not happy? And if you're up for it, engaging in a spot of creative civil disobedience has the potential to transform a situation for the better. Who knows, you could even bag yourself a Turner Prize...

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By AnnaK - Jul 22 2010

To answer the question posed in the headline - yes. And all fossil fuel companies.

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