Shoreditch Rooms

Time Out says

Fri Nov 5 2010

The most recent hotel opening from Soho House members’ club (see also Dean Street Townhouse; High Road House) might even be the best, perfectly catching the local atmosphere with its unfussy, slightly retro design.

The rooms feel a bit like urban beach huts, with pastel-coloured tongue-and-groove, shutters and swing doors to the en suite showers. They feel fresh, bright and comfortable, even though they’re furnished with little more than a bed, an old-fashioned phone and DAB radio, and a big, solid dresser (minibar, hairdryer and treats within, flatscreen TV on top).

Guests get access to the fine eating, drinking and fitness facilities (yes, a gym, but more importantly an excellent rooftop pool) in the members’ club next door. Everything’s put together with a light touch, from the ‘Borrow Me’ bookshelf by the lifts (jelly beans, umbrellas, boardgames and sex toys) to the room nomenclature: Tiny (from just £75), Small and Small+ (with little rooftop balconies and loungers from which to survey the grey horizon).