• Princess Victoria

     
  • Former gin palace goes gastropub

  • © Michael Franke

  • By Susan Low

  • By the late nineteenth century gin palaces were thriving in London. The style bars of their time, they shone with mirrors, their high ceilings were ornate with detailed cornicing, glass windows were intricately etched and the interiors glowed with bright, modern gas lighting.

    You can still find a few gin palaces in London with their finery intact. The Princess Victoria near Shepherd’s Bush first appeared around 1829, at a major tram interchange between Acton and Shepherd’s Bush; it was the perfect place for a swift dram on the journey home. During the Victorian era it had numerous improvements, culminating in a major refit in 1899 by the leading pub architect of his day, William Bruton. You can still see his sweeping carved-wood, harp-shaped bar, and the high ceilings with original cornicing work around the light-filled atriums.

    More than a century on, plus a decade languishing as one of the area’s more dodgy boozers, time has taken its toll on the Princess; but new leaseholders – Matt Wilkin and James McLean – have reworked it into a stunning new gastropub. The wooden bar is now topped in white marble, the floor replaced with salvaged parquet, the walls painted a slatey grey-green and decorated with portraits of Victorian grandees and stuffed animal heads. But in its new post-Victorian incarnation, wine – not gin – is the drink of choice.

    Wilkin was head sommelier for several years at The Capital hotel in Knightsbridge, which is noted for its excellent wine list. Appropriately, Princess Victoria’s list is equally impressive. It’s Euro-centric, particularly strong on Iberia, Germany and France, but with some excellent bottles from New Zealand as well. Wilkin has also opted for lesser-known regions that offer interesting, food-friendly drinking for considerably less outlay.

    If you fall in love with a wine (quite possible here) you can purchase it to take home: PV is also a wine shop, with a separate price list that includes many of the same bottles on the restaurant list, in addition to bottles for serious collectors – classed-growth Bordeaux, top-rank Burgundy and the like. Bottles are marked up fairly here: the Portuguese Quinta do Crasto 2006 costs £13.75 retail, £27.50 on the premises.

    While Wilkin runs the front of house with considerable panache, James McLean looks after the kitchen. He used to cook with Paul Merrett at The Greenhouse in Mayfair, and now he applies this precision to a gastropub menu, with resounding success. A starter of smoked trout mixed with wild mushrooms, heaped on toasted sourdough bread set the tone for the meal: satisfying, moreish, perfect in every detail. Simple flavour pairings worked without fail, such as the green bean and shallot salad with potted Dorset crab. Shreds of braised rabbit were served in a tower of papparadelle, garnished with strips of smoked Polish-style sausage. A chef’s haute cuisine training must be hard to resist: a lemon ricotta cake, served with a curl of poached apricot purée, was evocative of Mayfair dining that would cost twice the price.

    The Princess Victoria works on every level. It’s a piece of history, without being a museum. The wine list is one of London’s best, and the real ales are well-kept. The standard of cooking puts Gordon Ramsay’s latest gastropubs to shame. And judging by how things went on our visit in the second week, the bonus of great service and atmosphere make this the place to eat in west London right now. Let’s hope this lovely pub doesn’t turn into the claret-swigging equivalent of a Hogarth print once the hordes arrive, as they surely will as soon as the word gets around.

  • Time Out Issue 1976: July 3 - 9 2008

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  1. Posted by Rob Stewart on 02 Sep 2008 11:53

    Great great great. Couldn't have written a better or more accurate review than the one above from Time Out. Live locally and have been several times and find that for a Pub it fits the bill perfectly. Being a Blogger myself and living nearby I've read pretty much all that's been written on the Princess Victoria and can only say that what the professionals write from Time Out to The Independent and Financial Times has been pretty consistent. As for the disgruntled I'd imagine they'd complain on a daily basis? After all, how many of those people do we cross paths with on a daily basis? Keep up the good work guys as you're doing the Bush proud! Rob

  2. Posted by Lucy Roberts on 02 Sep 2008 10:20

    Love this place. Passed by last weekend for their regular Saturday Market and we're blown away. We bought soaps from Provence, freshly baked bread and cheese with a bottle of wine to boot from Matt who mans the stands too. Popped inside afterwards for a coffee and pastry in their back garden and just relaxed the morning away. Thanks for this little Oasis which you've provided us guys!

  3. Posted by Cindy Ramos on 29 Aug 2008 17:45

    I have to agree with some comments below.Despite the good food served there are some drawbacks of a ordinary pub.The manager looks really stressed and didnt pay attention to the problem we had in our table.Its a shame that such a beautiful place misses the basics.I am local so we havent got many options anyway...

  4. Posted by Paul on 28 Aug 2008 17:32

    Just thought I would re-post to confirm Matt does read these comments. I popped in last night with my wife and immediately Matt came over to check ihad had my pork scratchings (see my previous post)

  5. Posted by Kesh Jones on 28 Aug 2008 13:35

    I tried to book a table on the phone and the person responsible could barely speak english,and the organisation is still on its first steps.
    I think that this is a sample of how a place can be mismanaged.
    I hope you can improve your costumer service department.Tks

  6. Posted by Janet Mander on 27 Aug 2008 16:12

    Had a memorable lunch at the Princess Victoria - superb cooking, interesting (and spot-on) recommendations of "different" wines, and a service level that beautifully trod the fine line between attentiveness and excess. Top marks to the chef for sensitive handling of top quality ingredients served up with imagination and class.

  7. Posted by Paul on 26 Aug 2008 16:20

    My new local and a great one it is too. I regularly go in with my 2 year old son (after the park or swimming of course) and the staff are great with him. My only criticism is that the pork scratching are too good - I think I've added about a stone in weight.

  8. Posted by Johnny on 22 Aug 2008 20:05

    Lovely place! staff are great down to earth people just a shame about the manager/owner who appears very up him self and ruined the effort that the other staff put in.

  9. Posted by Brian Julyan on 22 Aug 2008 08:17

    The hi;ghest quality food cooked to perfection. Customer friendly service, a great wine list and staff who know their wines.

  10. Posted by Ann on 20 Aug 2008 14:18

    I visited the Princess Victoria upon recommendation and found this to be totally justified. I had lunch during the second week after the opening - early days for the management who were openly appreciative and attentive to any comments made about the venue and anything relating to the provision of 'best possible' for the customer. The staff were welcoming and discreetly attentive: and what can I say regarding the meal and wine : both were outstanding. With Matt and James at the helm, I would anticipate this calibre of excellence being strongly maintained.
    Thank you PV.

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  • Details

  • 217 Uxbridge Rd, Shepherd's Bush, W12 9DH
  • Tel: 020 8749 5886
  • Website
  • Category: Gastropubs
  • Travel: Shepherd’s Bush tube or 207, 260, 272, 283 bus
  • Times: Open Mon-Sat 11.30am-12midnight; Sun 11.30am-11pm
  • Price: Meal for two with wine and service: around £70
  • Map

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