A solid cinematic experience (considering it is a chain - the better one, to be fair) with five screens, including an IMAX, consisting in an old converted industrial warehouse, the exterior of which is still mostly intact. Swiss Cottage tube is literally opposite, which helps, but decent shops require a ten minute walk, so if you want to bring beverages or food stuffs into the screening while avoiding paying outrageous Odeon prices then you've a ten minute walk to make. Standing out gloriously from other, lesser, seedier, morally inferior chains, Odeon's popcorn is totally animal product free. No butterfat = me buying their popcorn.
Ah yes, a note about the staff. My father is slightly deaf, and some highly trained extortionist at concessions managed to get him to buy Premier tickets at the back by giving the impression that all the aisle seats were taken excepting those right at the back, which are special because of, not sure really, better cupholders...? And therefore more expensive. But it was all a lie! A lie I tell ye!
Before today (Sep 13th 2015) the last time I had been here was to see Avengers Assemble in Swiss Cottage's IMAX screen, which was a pretty neat experience. Loud noises. Big explosion. Speakers go boom.