The Secret Of My Success - Olympic torch designers
Meet Edward Barber and Jay Osgerby, the brains behind London 2012's hi-tech Olympic torch
London-based designers Edward Barber and Jay Osgerby founded their studio in 1996 after having both graduated from The Royal College of Art in London with a Master’s degree in Architecture. In 2001 they also founded Universal Design Studios, which is now deemed one of the most original creative design consultancies in architecture, exhibition and interior design. After beating 500 rivals, the duo was chosen to design the new, hi-tech aluminium Olympic torch.
Did you choose your career or did it choose you?
E: I had no choice in the matter!
J: It chose me. I knew from day one I would be involved in the creative arts.
What aspect of it gets you up in the morning?
E: Working with so many great companies all over the world.
J: The excitement of seeing something made in reality that has only existed in your mind, and in your sketchbook.
How much of the child you were is in the adult you have become?
E: Probably too much.
How much inspiration, how much perspiration?
E/J: 100% and 100%
What tip would you give to anyone following in your footsteps?
E: Don’t be afraid to take chances and make mistakes.
J: Get as much experience as you possibly can and keep your eyes open.
What is the greatest obstacle you’ve overcome?
E: Thinking that I’ll run out of ideas.
J: Time, and there’s still never enough.
Who’s been your greatest influence?
E/J: Too many people to mention (both).
If you had to choose a place in London that summed you up, what would it be and why?
E: Top of Hampstead Heath because I miss the countyside when I’m in London.
J: Golbourne Road market. Because occasionally you find a real treasure, but mostly it’s full of rubbish.