Log in to My Time Out for your personalised guide to what's on in London. It's fast, easy and FREE!

Sister, can you spare a dime?

Performer La JohnJoseph looks at the ways to raise cash, by hook, crook and other means

LaJohn Joseph LaJohn Joseph

La JohnJoseph has gathered the cream of London’s cabaret scene for Sunday Girls at the Ovalhouse on Sunday Nov 27, a fundraiser for a forthcoming season of La JohnJoseph’s work. With the likes of Jonny Woo, David Hoyle and Ophelia Bitz on board, the night should be a smash hit. But putting on a show isn’t all fun and games: as the performer explains to Time Out, there’s always the age-old issue of funding to face…

'A bit of sleuthing into funding for the arts'

Last week, I was in my hometown of Liverpool for the Homotopia Festival. After my show had ended, I found myself glistening with sweat, beaming maniacally and hoping to see the festival director for a post-show schmooze. I was unceremoniously told he had rushed off to dinner with an airline sponsor. Before I could throw even a minor fit, another performer who had been standing nearby chirped, ‘Well, I guess that they’re the ones who keep the whole thing running, aren’t they?’ 

Is it so? What a depressing thought. Was I being naive in imagining that artists were at the centre of festivals? I mean, honestly, does sponsorship mean being sold into human bondage entirely? Are we all bound to the corporate logos which grease the wheels of the arts? Apparently so. ‘How else can one fund one’s work?’ one wonders.

So one decided to pop on one’s Angela Lansbury wig and do a bit of sleuthing into the mysterious haunted mansion of funding for the arts. How does anyone ever get anything done? I asked a few celebrity pals which avenues they had investigated in the epic struggle to squeeze a tenner for a tube of Revlon out of better-lined pockets than theirs.

The Arts Council et al: PhD in bureaucratese required?

Most famously (and most tediously) there’s the Arts Council – the very name causes the sort of palpitations one imagines courtiers felt in the presence of those medieval monarchs slightly deranged with mercury poisoning. Will they lavish you with a fortune and legitimise you with a logo or will they dismiss you – or worse, de-fund you? Torture is almost certain as just about anyone who has filled in the hideous online proposal will tell you. Often it seems entirely futile – you need a PhD in bureaucratese to comprehend the wretched thing – and from an artist’s perspective it can feel like the decisions being made are sewn up in advance by out-of-touch dowagers at dusty desks somewhere in the Midlands, following oblique and prosaic guidelines.

Holestar Holestar

As tranny of the moment Holestar puts it, ‘Unless you tick the right boxes, use the right terminology and provide something safe, bland and predictable, it seems incredibly tricky to get funding.’ Besides, didn’t we become artists to avoid the horror of Post-It notes and business plans? Or am I being naive again now? Does the artist need to be as much of a high-powered businesslady as a free-spirited bohemian? Composer and performer Jordan Hunt almost seems to enjoy the process of paperwork, but then he is a little odd. ‘Applying for funding is a great focuser. The process always makes me question my own work and where it sits within a wider community of work. One gets the impression that certain funders are looking for a certain kind of artist/musician, which presents a question of integrity as to how best to present one’s work for the best result.’

Maybe there is something to be learned from the secretarial slog towards funding. It can inform the work, keep us inside the world we are apparently commenting on. It’s the equivalent to a desk job for many artists now – we’re all working on flexi-time, unless of course we are oligarchs or heiresses.

Wealthy patrons: anyone at home?

Yes, what about those grandes dames who swan around throwing cash at penniless painters? Where is Peggy Guggenheim when you need her? Holestar again: ‘We need a pool of rich people who love and want to support the arts, especially the more experimental and unconventional sides. Bland has it locked down.’

I’ll say! Derek Jarman made several of his early film by charming the well-heeled at cocktail parties but maybe the rich don’t think artists are a safe investment anymore – unless it’s the kind that looks lovely in a frame above the sofa in the library.

The world’s oldest source of funding

Penny Arcade Penny Arcade

At the other end of the scale, far removed from the drawing rooms of Kensington (or perhaps not), there is that ageless source of artistic revenue, sex work. Penny Arcade once said that rather than become a corporate whore she became a real whore to fund her performance work. And certainly she is not alone: whole scores of artists from Rupert Everett to Billie Holiday have padded the thinner periods of their careers with a dash of street-walking – you have to give a little head to get ahead, as they say. It certainly gives you an autonomy that relying on state funding does not, and a more flexible schedule than a day job demands.

Your own pocket

Prostitution aside, self-funding is a subject that experimental writer/performer Jeffrey Gordon Baker has a lot to say about. He and his team produced their show ‘I Became Luminous’ in Edinburgh and at the Rag Factory with their own money. ‘We self-funded mainly because we knew that this version of “I Became Luminous” would be very experimental. We wanted to try anything that came to mind and so couldn’t make – and didn't want to make – any promises to the Arts Council or whoever. Artistically, it was very liberating to know that we could do anything we wanted. And that affected the work, making it much more of an experimental, chaotic mishmash… The trade-off is that we had no money or energy whatsoever to put into getting an audience. We also completely broke the bank which stressed us out. So we are left with a piece that could be great but no energy, money or motivation to finish it.’

Let’s put on the show right here!

It seems then that there is no easy way to find the funds – what an entirely expected anti-climax. Somebody always has to pay, and often the price is higher than expected: friendships fly out of the window with the finances in fits of artistic temperament. I myself have been offered the opportunity to stage a ‘retrospectacle’ of my theatre work at Ovalhouse in spring 2012 – something which looks set to be quite costly – and so I am throwing a fundraiser to generate a bit of green towards the assorted inanities of theatrical production (the grease paint and the NI contributions mainly). It features a who’s who of cabaret performers including Jonny Woo, Ophelia Bitz, David Hoyle, Fancy Chance, Myra DuBois, Anna Lewenhaupt and the above-quoted Holestar, Jordan Hunt and Jeffrey Gordon Baker themselves. You are cordially invited. And maybe if I raise enough money, we will all be spared more rambling like this, for at least a few months. One can but hope.

Ophelia Bitz, who will be performing in Sunday Girls Ophelia Bitz, who will be performing in Sunday Girls

What is the best way to sum this all up? Well, as Jean-Paul Tarte, my former co-star in all the best dive bars of San Francisco, so elegantly put it: ‘By hook, by crook, or by fuck, dear!’ Quite.

La JohnJoseph’s fundraiser, Sunday Girls, is at the Ovalhouse Theatre on Sunday Nov 27. See listing for more details and venue information.



Share your thoughts

  • or log in into My Time Out
  • *
  • *
* Mandatory fields for leaving a comment