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This year HSBC, the world’s local bank, celebrates the vibrancy of Brazil, one of the world’s most rapidly growing economies. Through a series of events and activities around the world, HSBC will explore the great artistic diversity of today’s Brazil.
At the centre of the bank’s celebrations is it's sponsorship of Festival Brazil at the Southbank Centre, a summer showcase of contemporary Brazilian art and culture from June 19 to September 5.
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Working worldwide, HSBC sees the understanding of different cultures as an essential part of building international business relationships. Since its launch in 2008, HSBC has embraced Cultural Exchange programmes in more than 25 countries, and culture in its widest sense; from fine art to cuisine, from language and literature to dance, street arts and all forms of music.
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