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  • Ethical shopping in London

  • By Rebecca Taylor. Additional research Hannah Kane


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    T-shirt, £6, George at Asda

    2 Fairtrade
    The Fairtrade mark guarantees that farmers are paid fairly and have decent working conditions. Many high-street stores now trumpet their fair trade credentials, but not all are credited by the Fairtrade Foundation. If you want to be sure that the clothes you buy have been genuinely fairly traded, check they carry the Fairtrade Foundation trademark. Further details are available at www.fairtrade.org.uk.

    Best: Marks & Spencer
    Last year, Marks & Spencer became the first major UK retailer to use clothing made from 100 per cent Fairtrade cotton for a range of T-shirts and socks, cotton shirts and some baby clothing. Campaigners have lauded M&S for this initiative, while pointing out that growing cotton is only one process in making the garment and Fairtrade conditions are not yet guaranteed in the factories which turn the cotton into clothes.
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    There are also concerns that Fairtrade is an easy way for stores to trumpet their ethical concerns without having to commit to changing their buying policies – most stores now stock at least a few Fairtrade items, but that number is usually minuscule compared to the store’s total clothing output.

    Topshop, for example, boasts clothing from Fairtrade brands Gossypium, Hug, Kuyichi and People Tree, but when we checked its flagship Oxford Circus store we could find only six different pieces from People Tree, and 14 from Kuyichi. But, as with M&S, it is a start.

    Worst: Supermarkets
    The supermarkets have been slowest to include Fairtrade in their collections, but recently all have jumped on board: Tu Sainsbury’s offering a small Fairtrade range and Katharine Hamnett is designing a range for Tesco. Primark, which has just opened a mammoth new store on Oxford Street (499-517, Oxford Street, W1) is the latest to launch a line. Again, such items represent a tiny proportion of its stock.

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3 comments

  1. Posted by Sarah on 12 Jan 2009 14:45

    I totally agree. There are some really good fairtrade websites out there that should be getting the publicity not the big stores who seem to be just greenwashing. www.boudalu.com and www.fairandfabulous.co.uk are good examples of boutiques selling fair trade products that are original. Boudalu is not for profit. I doubt Philip Green is giving his profits back to the people in developing countries who are harvesting the cotton and sewing the clothes for Topshop!

  2. Posted by Rebecca on 12 May 2008 10:02

    I would like to see more ethical and fair trade companies promoting their products. They need big magazines and newspapers behind them to get exposure!!! The number of wonderful gorgeous fair trade gifts that I have bought online and the poor companies are so small they get next to no recognition. For example, www.bobelle.co.uk, www.fairtradeboutique and www.ethicsgirls.co.uk are all fantastic sites that really care. They just need that bit of exposure in magazines or newspapers to get their name out to the masses!! Topshop, M&S, Hennes etc do not need such huge publicity and they also just have one item that is fair trade/ethical. What about all their other items?! Let's support the local and small businesses who work hard and deserve our money and custom.

  3. Posted by Rissy on 13 Apr 2007 11:05

    For more info on cotton and the human rights and environmental abuses that are linked to its production check out the Cotton Campaign being run by EJF - you can take online actions to high street retailers and ask them to sort it out! www.ejfoundation.org

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