London

Who? Indie kids
What? Low-slung skinny jeans worn hip hop-style, plaid shirt, greasy mussed up hair. Girlfriend: blunt fringe, shirt dresses with big belts and boots. For boys, black pointed brogues or boots are a must. Shoe length is an indication of manliness, dontcha know.

Where? Strolling arm-in-arm down Broadway Market, sunglasses so big you can’t tell if they’ve been home yet, their style so perfectly dishevelled that it doesn’t really matter. Perhaps an afternoon beverage at the Cat and Mutton followed by a gig then a good old-fashioned knees-up at the Dove or a trip to The Dolphin on Mare Street till the wee hours.

Why? Kate and Pete are their style icons even if they refuse to admit it, and perhaps there’s a knowing nod to the laissez-faire late ’60s rocker style of yesteryear.

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Who? Nu-ravers
What? Turn off the lights, throw all your clothes circa 1980-1995 onto the floor and roll to see what sticks. More is more is more. Clashing primary or fluoro colours? Check. Jaunty baseball cap perched on the back of the head? Check. Geeky glasses? Check. Alarmingly tight tights for boy and girls alike? Check.

Where? In a queue for Trailer Trash or Modular parties, hanging out the front of the No. One café. Skulking through Columbia Road flower market on a Sunday looking worse for wear but nevertheless throwing attitude. Devout readers of Super Super magazine.

Why? It’s the noughties teens who are to blame. Just like every generation before them, rewind ten or 20 years and you have your fashion inspiration. For the 30+ age group who have jumped on this bandwagon: Shame. On. You!

Who? Shoreditch gays
What? Espadrilles with no socks, Ray-Bans, cut-off jeans, low-cut singlet, cardigan, man bag, perhaps a touch of mandation. Plaid and Madras shirts, straight off thesartorialist.com. Hair very sideparted and pasted down with expensive product.

Where? Shopping at Dover Street Market for the perfectly crafted plain T-shirt, brunching at Bistrotheque and cruising out the front of the George and Dragon with a late night visit to Horse Meat Disco or the Joiners.

Why? These boys aren’t just Shoreditch, darling – they’re global. Their look is inspired by the likes of Danish design, Tokyo quirk, NYC chic and their style icon, Hedi Slimane. They’ll bend over backwards (or forwards) to be shot for Butt magazine. Their ultimate aim? An invite to Wolfgang’s studio.

Who? Vintage boys
What? A neck-cracking nod to a bygone era when criminals were gentlemen who wore suits and their gals wore lashings of red lipstick and seamed stockings. Specifically, Oxford bags, 1940s tailored trousers, a skin-tight white wife-beater, braces or waistcoat, possible trilby, and overly manicured facial hair, all assembled with a healthy dose of retro tatts.

Where? Monthly club night Lady Luck where they pay homage to the master of this sleazy, stylish look, DJ El Nino. You’ll also find them at El Nino’s Black Cotton Club, Rakehell’s Revels and ace speakeasy, the Black Gardenia. And anywhere they can dance.

Why? Because they’re allergic to the Converse ’n’ jeans combo, and go into pass-the-adrenalin-shot shock when forced to venture within 100 yards of – whisper it! – Topman.

Who? Alt-drag performers
What? Puzzling rather than pretty: think smeary lipstick, hairy tasselled nipples, a glitter-encrusted beard and Dalston Market earrings. Jonny Woo is their hero, Scottee their ambition, Ryan Styles their every crush.

Where? Bistroteque, Bar Music Hall and Jonny Woo's Gay Bingo. Shop at Beyond Retro for outfits and Party Party for accessories and props. Adding sparkle to club nights through voguing. Namecheck the House of Egypt, House of BoomBox and the House of FierceNest.

Why? A reworking of Leigh Bowery and '70s psychedelic troupe The Crockettes, a nod to Dalí and Warhol's 'Veruschka' and Queen's 'I want to Break Free' video, alt-drag welcomes anyone with a willy, false eyelashes and ten pounds of glitter.