Style: Across the board.
Artists: Alex Binnie, Mr X, Tomas Tomas, Tass, Higgins, Lucy and Calypso.
Who goes there: Lucky Diamond Rich (the world's most tattooed man), Alexander McQueen, Keith Flint (Prodigy) and Britney Spears.
Open since 1993 and sticking out of Clerkenwell office blocks, Into You is one of the most sought after studios in London and some of the capital's best tattoo artists have worked under its steer. Today, go for owner Alex Binnie's bold tribal designs, Mr X’s saturated black graphics and first-rate shading, or for Tomas Tomas, who often uses a traditional hand-poking technique, and whose incredibly intricate, modern tribal diagrams are particularly impressive. They're about as far from Celtic crosses as you can get!