Percy and Reed East

  • Health and beauty
Brick Lane

In any other salon, it might be disconcerting to be entertained with stories of how the hairdresser currently cutting your hair has previously left clients bald, scorched or with a mop ‘tightly permed into pubes’. But 25 years have passed since celebrity stylist Adam Reed first cut his teeth as an apprentice. In that time, Reed and business partner Paul Percival have built a boutique hair styling empire, with a Marylebone salon and a prettily-packaged eponymous product line both attracting a ritzy clientele. Reassuringly, Reed has mastered his craft to a point where those who trade on their looks – including celebs such as the notably un-pubey Sophie Dahl and Diane Kruger – trust him with their locks.

The pair’s newly opened premises is a lovely old place. Previously occupied by a banana importer, the unusual Spitfalfields space has been wittily done up with reclaimed wood pannelling and artwork referencing its former fruity life.

It may be as inevitable as an enquiry about your summer holidays, but whenever a new salon opens, its owners invariably announce they want their customers to feel ‘at home’. The classier the salon, the less likely this is to actually happen – expensive furnishings and overly formal staff often leave you afraid to ask for a simple trim, or turn up with dirty hair. Here, the rooms are furnished with mid-twentieth-century curios and well-thumbed tomes purloined from Reed’s own home. When I ask one of London’s best stylists for a slight trim and a bit of light grey coverage, he nods and says: ‘Ah, a maintenance cut. Brilliant!’as if I’ve just challenged him to replicate the elaborate wigery of Marie Antoinette.

The perfect combination of capable and characterful, my cutter is free and easy with the gossip, invites me to help myself to the many bowls of snacks and sweets within arm’s reach, and shows me hair disasters on YouTube via an iPad. The latter is actually present for a higher purpose – and here comes the science bit – the world’s first Colour Station. In a pre-treatment consultation, your colourist adjusts a halo of lights above your head to reflect natural light. Colour boards are placed against your face to work out whether you suit warm or cool colours, then the iPad finely tunes the halo to reflect a series of different lights – dusk, office, sunshine, shade… This way, you can see exactly how your colour looks in any scenario – and avoid the dreaded brassy blonde or blue-ish black that sometimes presents itself in the wrong light. Maybe it’s a gimmick, but the excellent service and sociable ambience certainly aren't.

Venue name: Percy and Reed East
Contact:
Address: Percy and Reed East
1Fournier St
London
E1 6QE
Opening hours: Mon 10am – 7pm; Tues 8am – 6.30pm; Weds -Fri 8am – 8pm; Sat 9am – 6pm.
Transport: Tube: Liverpool St
Price: Cut and blow dry £48-£160.

Average User Rating

4.4 / 5

Rating Breakdown

  • 5 star:10
  • 4 star:0
  • 3 star:0
  • 2 star:1
  • 1 star:1
LiveReviews|12
3 people listening
katie m

I had the pleasure of visiting the East salon for a colour and blowdry with Ellenora. The whole experience was just wonderful - even down to the tasty little treats I was given with my pot of tea! Ellenora completely understood my needs and what would suit me in terms of my hair type, complexion and personal taste. She used products tailored to me at all times including a lovely menthol conditioner which felt so refreshing. I had a gloss colour applied and my previously limp and dull hair now looks and feels so luxurious and rich. I'm delighted with my new style and can't wait for my next visit.

Karen R

I visited the salon recently for a cut and blow dry with Ellenora. Who took time to listen to what I wanted from my cut and understood my request perfectly. I was so pleased with the results, not too much length was taken which is very important to me. I received a number of compliments on my hair too afterwards, which is always nice. I made no hesitation in recommending Ellenora and the salon to friends and relatives.

As it was my first visit to the salon, I was really impressed and will definitely be making the journey from West London again in the near future. 

Sophie C

Ellenora recently cut and coloured my hair and I couldn't be happier. I am so lazy with my hair so I always want a cut that is going to dry nicely without having to style it and I got just that. Ellenora took out all the excess weight without taking too much off the length and then blow dried it so it enhanced my natural wave without it being too bouncy and over styled. No hairstylist has ever done that, I always end up with a crazy "essex" blow dry. 

The colour is beautiful!! It is so shiny and has given my dull, flat hair a new lease of life!!! Thank you so much!!

Reza M

I've been visiting Ky for 2.5 years now, and highly reccomend him as a brilliant stylist. Aside from being in demand at international events and shows, Ky is the recipient of a number of awards. And it's well-deserved. He displays this same virtuosity every time he cuts my hair. 


I have thick curly, unruly black hair that's difficult to cut. Over our first few sessions, Ky took care to study my hair while listening to my personal vision for how I wanted to look. After 2.5 years, he's taught me how to style my hair and how to embrace its limitations and the range of styles it admits. I often didn't know what I wanted, and he would guide me towards a particular look without forcing me in any particular direction. This is a form of professional integrity that's quite rare. After any particular session, if I wasn't 100% happy, he'd encourage me to come back in. 


Ky is the type of stylist who invests in a long-term relationship with his clients, which is unusual in my experience in the profession for someone so talented.

Anne C

Went to get a haircut from Moises, he was the rudest hairdresser I have ever visited! Could have been because there was not many of his colleagues around. Seemed alright at the start, he was sitting around showing me his Instagram (not particularly interested...) but as soon as I asked him to make some changes to the hairstyle he threw a genuine fit, almost refused to cut my hair and after I tried to calm him down he finally finished it (it was ok). At the end, when I tried to make it clear that this kind of behaviour is unacceptable, he told me that I can see a different hairdresser next time. For 69 pounds, I think I should not have to deal with drama.... Never again. 

Claire S

Trying a new hair stylist is probably on the same fear level as spiders and heights, and I always dread haircuts but this has gotta be the first time I have ever been and not come out disappointed. Not only was it a great cut but I learnt so much as well. Ky is genius! And I love the salon, its so chilled. So really good overall experience.

Festina A

They reward clients for writing positive reviews. The comments on the internet are not reliable. They almost didn't do anything to my hair and made me pay 11 pounds extra for the conditioner they applied without asking. They made a loooong speech on how to get rewards (discounts, free products...) through writing comments on the internet and sending them the link of the review by email. The person who cut my hair obviously wasn't a pro but a seller, which is not what you expect for a 69 pounds haircut.

Gemma

I had my hair cut, coloured (both colour + highlights) and styled today by Moises at P&R and the result was outstanding. He understood not just what I wanted, but what would go well with my complexion. He is one of those few hairdressers that can read you!!! Gosh I tried so many and Moises is perfect! His skill and attention to detail are outstanding, and he makes you feel really comfortable. I booked my next appointment and I am recommending to all my friends. He is an absolute gem!!!

Danni Daly

Ky styled my hair for my prohibition themed Christmas party and I could not have loved it anymore! I'm always a bit cautious trying new stylists as I've used the same guy for at least 10 years but I've already booked my next appointment at Percy & Reed with Ky! Everyone complimented my hair and the style even lasted until the next wash. Ky knew exactly what I wanted and was the nicest guy ever. Nothing felt forced, in fact I felt like I had known him for years. Can't wait for my next appointment!

Becca

I've already passed on the good news that Ky is a great cutter, stylist and colourist so expect more happy East Enders through the doors. He's also totally unpretentious, great for a natter and knows his stuff. My hair colour using balayage technique- who knew?- was an education in itself, and my hair is EXACTLY how I wanted it to look. Really good to have this salon on my doorstep, I'm coming back for more....

RobbieDW

First time at Percy and Reed East was really impressed with the salon especially Ky who cut my hair always does a great job! Would recommend, told a few friends who are for sure coming to P&R East! Just a great edgy environment love it would recommend for sure!

Sarah Baker

Love, love, loving my new cut and colour courtesy of Caroline @ Percy & Reed. After listening carefully to my rather vague requirements, mainly consisting of what I didn't want rather than what I did, she was miraculously able to achieve exactly what I was after. Will definitely be going back for maintenance of my new look, and that will be a first for me as until now I have never found a salon worth returning to.