Josh Record

This Brixton singer-songwriter is possibly the least cynical person in the country. For a start, his fluid, soulful ballads are utterly – almost painfully – heartfelt, and sung in an eyes-tight-shut Chris Martin falsetto: when he sings 'I would do anything for my love', you sense that this doesn't just mean occasionally taking his girlfriend out to Pizza Express. Not only that, but he's impressively charitable: he's been working for years with disadvantaged people both on a south London housing estate and in the shanty towns of Nairobi. To top it all off, his surname is actually 'Record', suggesting that he was ordained at birth to become a musician. He may not be everyone's sweet, milky cup of tea but you can't deny he's impressive.