Justin’s bringing sexy back, he hasn’t got a sexy back. Well, he probably has but he’d never be so crass as to boast about it. Even his swearing is slightly apologetic, as if he’s been told it’s a contractual obligation. As you’d expect from such an all-round good egg, this is pop hip hop you could take home to meet your mother. Still not sure if that makes him ‘the ultimate pop star’, as was recently claimed, but there you go.