What's the deal with… Snoop Lion?

Everything you need to know about the rap star turned rasta (well, sort of)

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He looks familiar. Isn’t that…
Snoop Dogg? Yup. After earning a fortune shizzling the middle-classes’ nizzle as a cartoon pimp, a new album and film (both entitled ‘Reincarnated’) shows his recent adoption of Rastafarianism.

He’s loaded, smokes weed all day and wears designer-label hippie gear. Hasn’t he basically become a trustafarian?
I suppose you’re right. Snoop Lion’s taken it to the next level, though – having dropped rap in favour of reggae, he’s also claiming to be the reincarnation of Bob Marley.

Sure, why not? I’m sure Rastafarians are cool with that.
Actually, the Rastafari Millennium Council have rather killed Snoop’s buzz by taking offence, and making this clear statement: ‘Smoking weed and loving Bob Marley and reggae music is not what defines Rastafari indigenous culture.’

Okay, that’s a thumbs down. How are lions feeling about it all?
Not good either. Snoop’s also caused offence by claiming that gay rappers will never be accepted in hip hop.

Wait, why would that offend lions?
Oh, lions are notoriously gay. You know, pride, and all that.

This sounds like a disaster. Is anyone going to dig Snoop Lion?
Of course. Snoop’s somehow spent 20 years cheerily extolling the virtues of exploiting women for money, and still gets love from the UK. He’s unstoppable!

‘Reincarnated’ is out Mon Apr 22. Buy the album here.

Watch the video for 'Here Comes the King' by Snoop Lion feat. Angela Hunte

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See Snoop Lion (Snoop Dogg) live

Pharrell Williams

  • Critics choice

Eighteen months since he rebooted his career with a Vaseline-smooth vocal on Daft Punk's 'Get Lucky', and almost a year since he followed through with the smash hit follow-up 'Happy', age-defying R&B dude Pharrell finally rolls into London for a long-awaited solo show. His recent live sets have set songs from his latest album 'GIRL' alongside material from throughout an incredible 15-year career as a singer and producer: he's scored hits with Snoop Dogg, Robin Thicke, NERD,

  1. The O2 Peninsula Square, SE10 0DX
  2. Thu Oct 9 - Fri Oct 10
Buy tickets
See all Snoop Lion (Snoop Dogg) shows

Listen to Snoop Lion on Spotify