Hopeless, hopeless, hopeless. Which is a shame, because this place has such HUGE potential. The service is as lousy as it gets, I'm afraid. Why, in the three years that I have been living nearby, this place has not improved I will never know. Run by hipsters, who seem to have little training. Expect to wait at least 50 mins for a coffee on a weekend, for food - how long have you got? What irks me the most, is that although I come in here often for a morning coffee ( there is little other choice in HWick) they NEVER remember me. NEVER recognise me and say 'Oh, hi', or 'Morning!' Really, this place is most unfriendly. Many of us locals feel the same. I feel bad, giving a bad review as I REALLY want this place to be awesome, I really do. I've just finally lost my patience. Sorry Counter Cafe!!! 2015 - MUST IMPROVE.
Time Out rating:
Time Out says
Posted: Wed Sep 25 2013
A javelin’s throw from the Olympic Stadium across the canal, this delightfully thrown-together-looking joint behind artists’ studios seems a world away. Arrive for a late lunch and the lack of pies and salads could be excused by the admission that it’s more of a breakfast and brunch spot. (It doesn’t explain the fact that the Anzac biscuit – there’s some Antipodean connection here – and brownie were disappointing.) However, the last remaining pie, an excellent herby lamb number neatly encased in golden flaky pastry with well-dressed rustled-up colourful salad leaves, suggests it’s worth arriving earlier.
An all-day dish of perfectly poached eggs with reassuringly dark golden yolks, topped by smoked salmon, on slightly underpowered potato cakes, made up for lack of more lunch-specific choices. Own-made tomato relish left on the table in kilner jars went well with everything. The flat white is terrific. There’s good music in the ground floor room right on the canal, and peace and quiet and a view of trees and the stadium from squidgy sofas and large tables upstairs. A great place for those in the area or a useful pitstop when exploring a fascinating, evolving area.
Counter Café 7 Roach Road
- Venue phone:
0 7834 275920
- Venue website:
- Opening hours:
Open 8am-5pm Mon-Fri; 9am-5pm Sat, Sun
Tube: Hackney Wick tube/rail or bus 488
Main courses £4-£9
- Stour Space
7 Roach Road
- 0 7834 275920
- Stour Space
- Stour Space
Average User Rating
3.1 / 5
- 5 star:14
- 4 star:1
- 3 star:1
- 2 star:3
- 1 star:11
Love this place. Had brunch with my girlfriends there, all had different meals and all delicious. I had potato cakes with poached eggs, which was gluten free! Coffee was good and service friendly but slightly slow as all hipsters working there! Would def go back and recommend.
After three visits, I completely gave up. Cosy location, but horrible service. My last visit, I was there on a quiet weekday again and still had to wait at least 30 minutes for a simple coffee,despite reminding the lovely staff. We had a breakfast, it was simply horrible. (the bacon and sausages were inedible).
I used to visit this cafe about a year ago, and just recently revisited. The quality of service and of the coffee and breakfast has improved tenfold. Absolutely excellent and highly recommended.
I love this place, I come here quite often for breakfast. It's a nice atmosphere and the food is amazing. I really don't get where all the bad reviews are coming from. Turkish eggs <3
Woaw what a great place! I used to come when they lived next door in the small cafe, but haven't had a chance to visit since they moved..totes regretting that now! Stunning view on the canal and the coffee was the best I have ever tasted! Food was excellent too. Defs coming back
I had my doubts about coming here due to all the bad reviews but visited today and it was all very good - Really good breakfast food, nice coffee, service was very fast and the people working were very pleasant. From my experience today I'd definitely recommend it.
Starving for 90min now.Cannot believe that a hot chocolate took more than 45min and scrambled egg 90min despite questioning if we were forgotten.If you want food - don't come here!!!
Fully agreed, if you do not have a problem waiting for more than 1h the place is quite nice. Otherwise avoid!!
COUNTER-PRODUCTIVE. How is it possible for it to take 55 minutes to serve a piece of salmon and an egg on some bread? And why is there no table service for a breakfast that costs £30 for two? It is like going to a restaurant run by junior Apprentice rejects that have never even been to a restaurant or cafe or experienced anything resembling a catering system. They managed to make me feel cross and maggoty on Sunday which is never a good thing and takes some doing. By the time the food had finally arrived we'd had to order two extra coffee's and felt nauseous from hunger, exasperation and caffeine. Not recommended for anyone who is hungry and wants to eat anything. EVER.
Visited today, the veggie breakfast was yummy, especially the mushrooms. However the service is awful which kind of ruins the experience. The staff are not organised and too laid back, this just comes across as rude and uncaring. Our breakfast took a long time to come despite the place being quiet. I ordered a take away coffee at the end of the meal but asked for my money back after waiting 15 mins. I expected the experience to be better.
We gave The Counter Cafe the benefit of the doubt after reading the reviews and went for breakfast. To all those considering doing the same, don't. All the reviews about the staff and the incompetent service are wholly accurate. It's a shame, because the place is quite nice and the breakfast not half bad, when and if you finally get it. We had to chase ours twice and only after the second time of asking (and an hour later) were we told that "we have a problem" (which translated to mean they had no idea what we had ordered). You could forgive them if it wasn't so blatantly obvious that the staff don't give a sh*t and are more concerned with their music choice than serving their customers or clearing tables. I would happily come here for breakfast each and every weekend if they would just act on the feedback given on these pages. Alternatively, just go the The Pavilion.
The coffee was quite good but certainly not worth waiting 25 mins for, especially as I had eaten the food purchased at the counter well before the coffee arrived. Poor service!
We went here to meet friends a couple of Sundays ago after reading glowing reports. i ordered a Bloody Mary and an an orange juice, It came to £12.50! I asked how much the Bloody Mary was and was told it was £10.00, £10 i repeated 'yes its an alcoholic drink' came the reply. Thanks for that in my 35 years i often wondered why i felt tipsy after indulging in said drink. I digress, curious to know how special this drink was i ordered it, too much worcester sauce no horseradish, no love, terrible. We left when are friends arrived so never tasted the food, but complaints were already abound in the half full cafe about how long people had been waiting for their orders. Also there is a fine line between a deliberately deconstructed interior and a shabby mess, i'll not be going back.
I agree with the last review..I was there on a quiet weekday morning and still had to wait 30 minutes for breakfast when the cafe was nearly empty. The staff seem more into choosing the next playlist than caring about service. Its a shame as the food is good, but there are other good alternatives popping up. Even the Crate, which again has great food and beer has terrible service and an hour waiting time for pizzas at the weekend..I would go alll the time to both if the service wasn't so bad
Went here for lunch on a Sunday, queued for twenty minutes just to place our order then had to wait one hour for food. Staff were friendly enough but useless, seating and atmosphere was good, food varied from average to good but the interminable wait pretty much spoiled the experience. Definitely would not go here again. Unless I wasn't hungry.
Stunning coffee and food, with nice views of the river and decent beats to accompany eating. Friendly.
I have visited the Counter many times and have never been let down. I admit I am a coffee snob and am regularly disappointed with the watery muck usually served up in London cafes, however at the Counter I know it will be perfect every time. The food is also delicious and they will happily change aspects of the dishes to meet my craving of the day. The atmosphere is laid back and friendly, and being right on the canal with views across to the Olympic stadium it is the perfect place to sit and enjoy proper coffee and well cooked eggs.
A place like the Counter is hard to find,especially in the murky east of London that isn't Shoreditch,Dalston or Bethnal Green. But there beside a canal and some giant stadium for some summer sporting event,is The Counter and Stour space. Cool through and through,not that awful "trying" to be cool, and most importantly, amazing at what they do - serving delcicious freah food that is tasty and not too damaging to the fairly threadbare pursestrings. You might miss the Olympics this summer,but there's no reason to miss out on The Counter - you'll be able to hear the action from the comfort of an old cinema seat while enjoying a selection of tapas followed by a browse at the latest local talent in the neighbouring gallery space.
What an amazing hidden gem! Incredible views of the Olympic main stadium, well priced delicious food and a great vibe. I will definitely be back!
Best breakfast I've had in ages! Gorgeous location overlooking the canal and really nice gallery vibes. Ignore everything "Laura" says she is bitter that she isn't an East London Hipster. The beans are gorgeous, staff are lovely and tomato relish a dream!
After a few visits I now give up, what a terrible place. The staff are either hungover, generally clueless or unenthusiastic in general, I am not sure which. The ordering and payment system is interminably slow, the wait for drinks equally so. The posh baked beans are a mystery, the tomato relish dreadful and the toilets equally so. I think this is another example of hipster territory where it's more important to be there with your Macbook Air than it is to actually have good food. It's a pretentious rip off.
I really miss coming to the counter. I used to work in Hackney Wick and it was such a great place to go to for lunch. The prices are reasonable and the bacon and avocado baguettes are DIVINE. Really nice staff, always friendly and smiley.
a takeaway latte was £2.50 and it was crap. they weren't even serving anyone else at that point. was hoping to go for breakfast at some point but also saw that seats and table had crumbs everywhere and is not very clean. there is absolutely no reason to go to that area either, wouldn't waste time going there.
Wen't to this hidden gem for an amazing night of small plates and tapas. The wine list is small but precise and the staff seem to love what they are doing.
The coffee was nice, loved the decor, but .... Friday night's debris including wine bottles still littering the balcony Saturday lunchtime. No soap in the toilets for 2 consecutive days. Didn't fancy eating in such a grubby environment, Cleaning up seems to be off the menu at Counter Cafe.