Affordable Indian cooking in W1, one of a chain of seven.
The flagship of a small group of casual restaurants, Masala Zone provides homespun regional meals for office wallahs and aficionados of Indian food. It opened more than a decade ago and continues to hold its own with street food snacks and rustic staples, even though there’s now stiff competition in this area from the likes of Dishoom, Roti Chai and Delhi Grill.
Pan-Indian thalis are good value and usually contain a small bowl of dahl, a meaty or vegetarian curry, vegetable sides, relishes, and chapatis or rice. On our visit, we appreciated the simplicity of Punjabi-style spinach, fried with new potatoes and spiked with ginger and mild red chillies. More complex in nature, but no less earthy, Gujarati undiyo and lentil khichidi delivered a starchy, sweet-sour mash of purple yam, sweet potatoes and raw bananas, folded together with lentils, baby aubergine and wilted greens.
We’re not convinced by the authenticity of their latest addition to the menu, the Indian-inspired bunnychow from South Africa, which was little more then bland-tasting north Indian chickpea curry filled into a scooped-out bread roll. The menu could do with a refresh, and so could the interior, which now has plaster peeling away from the walls.
We and our sister restaurants serve the varied, delicious tastes of real Indian food (totally different from local curry houses) in contemporary yet exotic Indian popular art settings. We are pioneers of Indian street food.
The Zagat London Restaurants Survey has rated us as the most popular restaurant group.
Masala Zone, comprising of six Indian brasserie restaurants, are located in central London. In addition we are in Selfridges in the Food Hall as well as in the fourth floor Selfridges Kitchen.
We are part of a unique collection of London’s finest Indian restaurants – including the legendary Chutney Mary, Veeraswamy and Amaya.
We offer enjoyable, memorable dining experiences, delicious Indian cuisines, exciting interiors and stylish hospitality. This is combined with young, friendly and bright waiting staff. Come for genuine delicious Indian food. No curry house food here.
Each Masala Zone restaurant combines different forms of exciting Indian folk or tribal art with contemporary design. We create different environments while reassuring you that the quality of the food and the service is consistently good.
Masala Zone Soho has unique walls painted by tribal artists from west India.
It is able to handle large parties and groups with ease. It can take parties of up to 24.