Over the top and very expensive but the food was excellent and the service was great - full details, photos and menu tips on my blog here: http://hyhoi.com/2014/06/novikov-mayfair-luxurious-asian-dining/
Time Out rating:
Time Out says
Posted: Mon Dec 19 2011
Restaurateur Arkady Novikov could be thought of as Moscow’s answer to Terence Conran or Alan Yau, but with the muscle of Vladimir Putin. He has more than 50 restaurants to his name, ranging from some of Moscow’s blingest venues (the opulent GQ Bar, the fashionable Vogue Café) to shares in popular buffet chain Yolki-Palki. Novikov is his first venue outside Russia, and it certainly fits in with the monied surrounds of Berkeley Street.
There are two types of Russian diners – those who go out to have fun and those who go to eat, and most fall into the former category. They must feel right at home here. Walking through the revolving glass doors, you’re immediately confronted by a cacophony of people lounging around the reception-cum-bar area, a riot of sharp suits, tight dresses and Champagne flutes. The Asian restaurant is on the left, the lounge bar downstairs, and the cavernous Italian restaurant straight ahead.
Arkady Novikov cites restaurants such as Zuma and Hakkasan as his favourite haunts in the city, and there are certainly noted similarities; the Asian restaurant feels like a clubbier Roka, a brighter Hakkasan. A massive open kitchen reveals dozens of chefs working furiously to fulfil orders, which is understandable when you see the menu: an oversized sheet detailing sushi and sashimi, dim sum, ‘wok dishes’, barbecued dishes, vegetable dishes, salads and rice/noodles.
We tried a selection across the board and found the food mostly enjoyable, save for a portion of plasticky gyoza dumplings filled with beef and foie gras, where the fatty liver had disintegrated into unpleasant pools of oil. We were tempted to order the most proletarian dish on the menu – fried rice with char siu pork – but went with wok-fried soft shell crab ‘Malaysian style’, flavoured with crisped-up curry leaves and salted egg yolk, and expertly chargrilled baby chicken marinated in miso.
Desserts are a treat, with green tea crème brûlée topped with a perfect crackle of caramelised sugar; the guava sorbet, an odd accompaniment for it, was also delectable.
The wine list, dominated by Italian bottles (perhaps a two-birds-with-one-stone situation, considering the sister restaurant), starts at high prices, then goes higher. There’s a considerable selection of high-octane sakés too.
There are lots of staff – one young chap’s sole responsibility appeared to be spraying the display of fresh fruit, vegetables and seafood with water every five minutes. Still, the service was unusually warm for this kind of restaurant. But just like other Mayfair establishments of this ilk, you pay heavily just for the privilege of being there.
Novikov 50A Berkeley Street
- Venue phone:
020 7399 4330
- Venue website:
- Opening hours:
Asian restaurant 7.30am-11.30pm daily Italian restaurant 11.30am-11.30pm daily Lounge Bar 11.30am-1am daily
Tube: Green Park tube
Meal for two with wine and service: around £140
- 50A Berkeley Street
- 020 7399 4330
- 50A Berkeley Street
Average User Rating
2.8 / 5
- 5 star:5
- 4 star:2
- 3 star:1
- 2 star:0
- 1 star:8
Massively disappointing. The food was bland and un-exciting, especially considering how expensive it is. It all arrived so quickly after ordering and so can't have been made fresh, it must have all been prepared in advance and re-heated. For some baffling reason, they were desperate to get us in and out, so where we probably would have put away several bottles of wine, we only had one as we simply weren't offered any more (our empty wine glasses were just taken away). Not worth it.
We went to Asian Novikov for birthday of my friend on 12th of Sep. We were 10 people. I would like to say firstly about quality of the food there. The Black cod was awful , prepared very bad,it was off and taste was horoble. Tuna sashimi was defenetly not fresh, it was quite sticky. salmon tartare was made with a too much vinegar , apparently to close some smell or something. Crab legs usually don t do with so much mayonese. exactly those people who had eaten those dishes had extremely bad food poison, inclusive me. About service is also no one good word. I was in Novikov not first time and in Asian and in Italian, and for sure my advice for everybody the Italian is very good there, but Asian become very bad quality day by day.
We went to Novikov (Asian) for our anniversary on Saturday 29th June. We were stuck in awful traffic on Park Lane, so we called to advise the restaurant that we were on our way, but would be a little late. The receptionist rudely told me that if we were not on time they would not be holding our table, and when we arrive, if they could seat us they would but the booking would be effectively lost if we were not there be 7:15. (our booking was for 7) We got there at about 18 past 7, i jumped out of the car while my husband looked for parking and i ran in hoping we would be seated, but also fuming at the way we were treated. Our table was there as were about 5 other empty tables, of which at least 3 remained empty for some time. Our waiter was very confusing and didn't give us a good run down of the chefs specials, in fact he told us he was better than the chef and we should go with what he suggested as he knew best.... his suggestion was awful! The side dishes were fantastic however, as was the (nobu inspired) yellow tail tuna w chili. We found the whole evening rather disappointing until the end when we did make a complaint about the service and Hine, the Manager. He did apologise for the rude front of house staff and also did not charge us for the awful main that the waiter has suggested as well as not charging the service charge. He also offered us a comp. glass of wine and seated us at the lounge area downstairs. So at least we felt a little happier when we left as they did try to make up for the disappointment and the rude staff. I may try Novikov again, as a friend had a great experience at one of the master classes in the Italian section, and the manager did seem to be upset that we ere not happy.
AWFUL AWFUL AWFUL. I visited the Asian restaurant with my sister on 26th May. The service was sub standard to start with and we had to ask multiple times for soya sauce and cutlery. The starters and sushi I have to say were decent, however the main course, which included tiger prawns and chilean sea bass, were terrible. However worse over, I contracted awful food poisoning, and after making a complaint the following day and being assured my matter would be looked into and I would be appropriately compensated, I have heard nothing since. This is despite multiple phone calls and repeat emails to the managers. Each time I am sympathetically spoken to and reassured someone will revert back to me within 24 hours, however it has now been 2 weeks since. I think this is appalling customer service for what was a very expensive and below average meal. I will not be visiting this restaurant ever again.
Copy og the email I sent Nivikov on January 7th which they refuse to answer: to jbarta, "We are in utter disbelief at the twist you have given to the damages suffered on my Saga fur coat, Dolce and Gabbana dress, Walter Steiger shoes and Wolford stockings when I found myself showered by a full tray of alcoholic beverages at the Novikov Restaurant on Saturday, December 29th, 2012 at approximately 11:00pm. Judith Barta from your company assisted me and accompanied me to the ladies' room to dry out my face, hair, clothes, and assess the damages. Judith assured me that the costs of cleaning would be covered by Novikov and requested me to provide Novikov with the corresponding dry cleaning invoices to process reimbursement. Novikov further acknowledged that this episode was caused by one of its employees and therefore was Novikov Group's responsibility by offering us a complimentary glass of champagne after the incident. Your refusal to reimburse me as promised, only after realizing the cost of cleaning the dress and the fur coat (GBP585), is unacceptable. Note that I am only requesting the cost of cleaning the dress and fur coat which does not cover all the costs, expenses and other damages caused by you. Your personnel can all attest to the fact that this happened without anyone pushing the waiter from behind. I consider your later argument to be in bad faith and in utter disregard of the truth. I demand the Novikov Group to immediately reimburse GBP585 to cover the cost of cleaning the dress and the fur coat, as evidenced by the invoices I provided to Rudolph from your company on Jan. 2, 2013, which will only partially compensate the damages caused by you. Otherwise, I reserve my rights to recover full compensation of the damages you caused. "
I have eaten at both novikovs, me and other friends that I have introduced novikov to can guaranty that it is one of the best restaurants around it has the best quality food especially the meat, I rarely eat meat but going to Novikov has made me a meat lover, now the problem is that after I have eaten Novikov's veal I can never seem to cook it the same and its not as tender as novikovs veal highly recommend and most definitely will be returning again soon
Ate at the Asian bar last night. Good cevice and shitake dumplings; very mediocre sushi; Singapore fried noodles that were up to par with an average Chinese restaurant anywhere in Chinatown but at twice the price; two dishes - fried aubergine and wok-tossed fillet - that were so salty as to be inedible. Very pushy waitress - tried to make sure we ordered as much as possible and as expensively as possible. My philosophy is: mediocre (at best) food for nineteen pounds is mediocre; mediocre food for ninety pounds is very very bad. This was the latter.
2 MONTHS AGO I WENT FOR DINNER WITH MY FRIEND MARK IN THE ITALIAN RESTAURANT WE HAD BOTH COTE DE BOEUF AND WE HAD A GREAT EXPERIENCE, WE DECIDED TO COME BACK, WE MET AGAIN AND WENT FOR LUNCH BUT THIS TIME IT WAS AN UTTER DISGRACE THE COTE DE BOEUF WAS TASTELESS AND COMPLETELY TOUGH.
Me and by buisness partners had a meal on tuesday 5th June 12 at novikov italian we come here on a regular basis we ordered a mixed meat grill prepared for us by the chef, I do not understand what has happened, the meat was a disgrace, it was extremely tough and was not worth the money we paid. A couple of weeks ago we had the same meat grill and it was amazing the meat had flavour and was extremely tender, I must say that something is not right the meat is not the same if Mr Novikov thinks that he should cut down on the quality of the meat WHY DOSEN'T HE CUT DOWN ON THE PRICES WE PAY? I am extremely sorry to say but we defenetly won't be returning to Novikov after this very bad experiance
Shocking. You have to admire the scale of it and judging by the fact people actually queue to get in this place, some people must this kind of thing. Personally it's not my bag. Imagine the worst bits of Cipriani, Sketch and Tiger Tiger and you get the idea.
great desserts, salad has too much sauce (but that's for my taste), great atmosphere and amazing service! visit Lounge Bar, they make outstanding cocktails!
Great food. Tried the Asian restaurant (black cod rolls with mango sauce and dim sum with truffle - amazing) and the only thing I have to complain about is the fist table they seated us at which was right next to the waiting station. Great views of the fresh sea food and vegetables on ice but not the best spot for a date. This is a place you should go to with a group of friends; the atmosphere is lively. They have a Sake sommelier - which is great. Do have some sake with your meal. The cocktails are very good. The sushi was great as well as the sizzling beef. The only thing we didn't like was the miso sauce that came with the black cod (though the black cod itself was very good). The chocolate fondant was on the runny side but still very tasty. The waiting staff was very warm and kind (and helped us move to a different table since we didn't like the first one) but service could be a bit slow since the restaurant was packed. I like the fact that it incorporated several different types of asian food - the best of everything in one place. I would choose this place over Nobu across the street any day.
FANTASTIC PLACE, thinking of having my wedding here (Italian Restaurant)! Great atmosphere, attentive service and simply exquisite food!!! I loved the spinach and ricotta dumplings and my fiance loved his squid ink tagliolini. I never thought it possible but I really enjoyed the oxtail, something that I would never eat in the past..... the chef managed to convert me! Although after our mains we were both full (very generous portions) we both had to try the desserts and they were delicious!!!