People who suffer from decision fatigue, or who prefer to leave the construction of their dishes when dining out to professionals, might find the DIY dish-building of Simply Fish a bit enervating. This new Camden restaurant and takeaway has taken the risk that no such customer will get as far as their mildly exasperating menu.
The task is to choose a fish, cooking method, sauce and accompaniment from wide range of each on offer; hundreds of permutations are possible, though not all are advisable. Specials come in the more traditional pre-conceived format – you order a dish, they bring it – and a handful of small plates and platter options complete the menu.
On our visit, which admittedly was soon after opening (some wiring and fire alarm was getting a spot of last-minute testing), the kitchen was a little disappointing. Three small pieces of tempura-battered cod seemed like a measly portion for £12.50, but the fresh cut chips were very respectable. Spiced sea bass had been pan-fried well, but served in a bowl with fried aubergine, tomato sauce and steamed rice, the whole dish was a rather mushy combination.
The location though, about two minutes’ walk from Camden tube station, might secure it some repeat customers.