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Atari-Ya

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1 Station Parade, Uxbridge Road, W5 3LD Full details & map

Restaurant: Japanese

 

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Posted: Oct 20 2011

What used to be known as Sushi Hiro is now part of the Atari-ya group (one of London's most prolific seafood suppliers to Japanese restaurants). But aside from the front windows, which have been swapped from uninviting panels of frosted glass to welcoming floor-to-ceiling panes, it remains pretty much business as usual at this Ealing staple.

The menu has remained the same, as is the staff. But somehow the restaurant isn't quite as good as it used to be. The quality of fish is reassuringly high, but on our most recent visit, the execution of the sushi needed more care and attention.

Several pieces of fish were messily cut, with some varying in thickness and length, which we put down to the head itamae (sushi chef) not being present. A generously topped chirashi-don (rice bowl with mixed sashimi on top) proved to be the better choice.

Aside from a small number of slight flaws such as these, service is sweet, and despite the odd opening hours (lunch ends at 1.30pm), there are few better places to enjoy good sushi at such reasonable prices in the neighbourhood.

Atari-Ya details

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Address

Atari-Ya

1 Station Parade, Uxbridge Road W5 3LD

Transport Ealing Common tube

Telephone

020 8896 3175

Atari-Ya website

Lunch served 11am-1.30pm, dinner served 4.30-9pm Tue-Sun

Dishes 60p-£3.20. Set meal £8-£18

Credit cards AmEx, MC, V

Facilities

Babies and children welcome ( high chairs ), Booking advisable ( Fri, Sat ), Takeaway service

Atari-Ya map

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Comments & ratings

By M. Jay - Aug 15 2010

I have lived in, and regularly visit, Japan. and have been there over 300 times since 1974. My wife and all my family are Japanese and have been to this restaurant several times over the last couple of years.

The quality has always been very good with proper chefs and quality ingredients.

However, the service and atmosphere are miserable. Unlike Japan, the staff are not welcoming and hardly speak to the customers. I speak Japanese but almost no responses from the chef - completely opposite to Japan where the chefs are speaking to the customers all the time.

Some time ago I took three English friends for their first visit to a Japanese restaurant. The female serving staff member was barely polite and actually ordered us to hurry up and make our last order as they were closing soon. Even allowing for her poor English this was awful - not even the slightest smile - and all this after we had had a full set of sushi for four people which was not cheap and thus helping to pay her wages.

Good food but terrible staff. I have never experienced such rudeness in 36 years of living in Japan. Nice clean shop but no atmosphere. If you want tasty but miserable sushi this is the place. Very good Japanese supermarket and shop almost next door and across the road for some interesting browsing.

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By Tony H - Jul 7 2010

They had started accepting credit card and debit card. This makes life so much easier.

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By Ata Rahman - Mar 31 2010

This place does incredible sushi. The restaurant itself is tiny and its decor makes you feel like youre in the slightly more pleasant part of a hospital, but the food is simply excellent. Its limited in choice in terms of Japanese cuisine, but if you come prepared with the knowledge that youre only going to get sushi/sahimi there is quite a wide selection within these 2 types of food. Its a fantastic place to try out new types of sushi as you know you're getting some of the best London has to offer. Just two pieces of advice: know your opening times (we arrived for Lunch at 1 and were told at 1:40 that the restaurant was closing at 2 and we needed to leave before then) and bear in mind there is NO free cashpoint in Ealing Common so unless you fancy a walk/bus journey to the petrol station by TESCO express in Acton or to a high street bank in Ealing Broadway, come prepared.

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