Log in to My Time Out for your personalised guide to what's on in London. It's fast, easy and FREE!

34

Follow 34 to receive updates on special offers here.

What is 'following'?
34 Grosvenor Square, (entrance is on South Audley Street), W1K 2HD Full details & map

Restaurants & cafés: European

 
34 34 - © Howard Sooley

Time Out says   4 Users say 4/5 Rate it

Posted: Jan 17 2012

As I crossed Grosvenor Square on the way to this new restaurant, a large group of flag-waving, chanting protestors were being kettled away from the entrance of the US Embassy. This is one aspect of the current Marble Arch location the Embassy's staff won't miss after they move to their new fortress in Nine Elms, Vauxhall. But they will find little else to take solace in, once they're relocated from Mayfair, because in comparison, Vauxhall's a Guantanamo Bay for expense-account dining.

Nearly all of our fellow diners at 34 were Americans: the sort who roll up their sleeves to talk loudly about Mitt Romney. But that's what half of Mayfair is like, a bubble of foreign wealth that bears little relationship to most Londoners' lives.

This establishment and the international super-rich live in symbiosis. It's a smooth, luxurious and well-polished sibling of nearby Scotts, also run by Caprice Holdings. And it's a looker, given a patina of faux-deco to evoke New York, ocean liners and private members' clubs.

The menu concentrates on doing essentially simple grilled dishes very well. Some of the prices are eye-watering. A gem lettuce salad starter costs £8.50; a grilled wagyu sirloin costs £85. Order carefully, as we did, and you might get away with having a light lunch for two for under £100.

Every dish we tried was top quality and beautifully prepared - but most of the menu is very safe and conservative. The cheapest steak, an Angus rump at £19, was flavourful and moist, the accompanying basket of chips (£4.25 extra) crisp and dry. Seafood ceviche was possibly the most daring option on the menu; the scallops were cut pencil-shaving thin to translucence, the prawns fresh, but the flavours bland. Not even a coriander-sprout garnish gave it some lift.

It may not be anything new in a culinary sense, but as we sat dabbing our fingers on monogrammed napkins, we thought: Serious money can insulate you from the vicissitudes of London life, but it does not necessarily enrich your enjoyment of it.

Comment 4 Tweet
Save to foursquare

34 details

Follow 34 to receive updates on special offers here.

What is 'following'?
Address

34

34 Grosvenor Square, (entrance is on South Audley Street) W1K 2HD

Transport Bond Street or Marble Arch tube

Telephone

020 3350 3434

34 website

Open noon-3.30pm, 5-10.30pm daily.

Meal for two with wine and service: about £160.

34 map

Share your thoughts

  • or log in into My Time Out
  • *
  • *
  • Min 1 star. Zero stars will be treated as unrated.
* Mandatory fields for leaving a comment

Comments & ratings 4/5 (Average of 4 ratings)

By no fool - Mar 4 2012
1/5

Started badly with cheap " supermarket quality " smoked salmon at £16.50. There was a lot of it, but it was the cheap kind.

The fries followed a similar course, cheap frozen pre prepared.

Overall unimaginative mediocre food. Indistinguishable from a chain restaurants at a quarter of the price.

Report
By Chrissy - Feb 19 2012
4/5

yes it's expensive but well worth it for a special occasion as the food was excellent, portions huge and atmosphere and service excellent. would highly recommend the veal sweetbreads - simple yet divine! we took home a doggy bag of the butterscotch sponge pudding to share as it was enormous!! already looking forward to my next visit

Report
By Jim Robertson - Dec 30 2011
5/5

excellent in every way, best meal of th year by a mile.

Report