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Novikov

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50a Berkeley Street, W1J 8HA Full details & map

Restaurants & cafés: Asian

 

Time Out says   8 Users say 5/5 Rate it

Posted: Dec 19 2011

Restaurateur Arkady Novikov could be thought of as Moscow's answer to Terence Conran or Alan Yau, but with the muscle of Vladimir Putin. He has more than 50 restaurants to his name, ranging from some of Moscow's blingest venues (the opulent GQ Bar, the fashionable Vogue Café) to shares in popular buffet chain Yolki-Palki. Novikov is his first venue outside Russia, and it certainly fits in with the monied surrounds of Berkeley Street.

There are two types of Russian diners - those who go out to have fun and those who go to eat, and that most fall into the former category. They must feel right at home here. Walking through the revolving glass doors, you're immediately confronted by a cacophony of people lounging around the reception-cum-bar area, a riot of sharp suits, tight dresses and Champagne flutes. The Asian restaurant is on the left, the lounge bar downstairs, and the cavernous Italian restaurant straight ahead.

Arkady Novikov cites restaurants such as Zuma and Hakkasan as his favourite haunts in the city, and there are certainly noted similarities; the Asian restaurant feels like a clubbier Roka, a brighter Hakkasan. A massive open kitchen reveals dozens of chefs working furiously to fulfil orders, which is understandable when you see the menu: an oversized sheet detailing sushi and sashimi, dim sum, 'wok dishes', barbecued dishes, vegetable dishes, salads and rice/noodles.

We tried a selection across the board and found the food mostly enjoyable, save for a portion of plasticky gyoza dumplings filled with beef and foie gras, where the fatty liver had disintegrated into unpleasant pools of oil. We were tempted to order the most proletarian dish on the menu - fried rice with char siu pork - but went with wok-fried soft shell crab 'Malaysian style', flavoured with crisped-up curry leaves and salted egg yolk, and expertly-chargrilled baby chicken marinated in miso.

Desserts are a treat, with green tea crème brûlée topped with a perfect crackle of caramelised sugar; the guava sorbet, an odd accompaniment for it, was also delectable.

The wine list, dominated by Italian bottles (perhaps a two-birds-with-one-stone situation, considering the sister restaurant), starts at high prices, then goes higher. There's a considerable selection of high-octane sakés, too.

There are lots of staff - one young chap's sole responsibility appeared to be spraying the display of fresh fruit, vegetables and seafood with water every five minutes. Still, the service was unusually warm for this kind of restaurant. But just like other Mayfair establishments of this ilk, you pay heavily just for the privilege of being there.

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Novikov details

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Address

Novikov

50a Berkeley Street W1J 8HA

Transport Green Park tube

Telephone

020 7399 4330

Novikov website

Asian restaurant 7.30am-11.30pm daily Italian restaurant 11.30am-11.30pm daily Lounge Bar 11.30am-1am daily

Meal for two with wine and service: around £140

Novikov map

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Comments & ratings 5/5 (Average of 8 ratings)

By Kate - Mar 13 2012
4/5

great desserts, salad has too much sauce (but that's for my taste), great atmosphere and amazing service!
visit Lounge Bar, they make outstanding cocktails!

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By Many - Mar 8 2012
4/5

Great food. Tried the Asian restaurant (black cod rolls with mango sauce and dim sum with truffle - amazing) and the only thing I have to complain about is the fist table they seated us at which was right next to the waiting station. Great views of the fresh sea food and vegetables on ice but not the best spot for a date. This is a place you should go to with a group of friends; the atmosphere is lively. They have a Sake sommelier - which is great. Do have some sake with your meal. The cocktails are very good. The sushi was great as well as the sizzling beef. The only thing we didn't like was the miso sauce that came with the black cod (though the black cod itself was very good). The chocolate fondant was on the runny side but still very tasty. The waiting staff was very warm and kind (and helped us move to a different table since we didn't like the first one) but service could be a bit slow since the restaurant was packed. I like the fact that it incorporated several different types of asian food - the best of everything in one place. I would choose this place over Nobu across the street any day.

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By AlexM - Mar 2 2012
5/5

Great food (Italian restaurant), probably one of the best dinner experience I have ever had.

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Azamat Tseboev
By Azamat - Feb 23 2012
5/5

Great place. Good value for money.

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By JuliaB - Jan 25 2012
5/5

FANTASTIC PLACE, thinking of having my wedding here (Italian Restaurant)! Great atmosphere, attentive service and simply exquisite food!!! I loved the spinach and ricotta dumplings and my fiance loved his squid ink tagliolini. I never thought it possible but I really enjoyed the oxtail, something that I would never eat in the past..... the chef managed to convert me! Although after our mains we were both full (very generous portions) we both had to try the desserts and they were delicious!!!

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