Time Out rating:
Time Out says
Posted: Tue May 8 2012
Temaki. Part of the sushi family, it’s Japanese for ‘hand roll’, and looks a bit like an ice-cream cone. And, just as you’d go to a gelateria for ice cream, you can now go to London’s first dedicated temakeria for hand rolls. Order at the counter, and the sushi is brought to you.
The temakeria concept is borrowed from sunny Brazil (outside of Japan, Brazil has the largest Japanese population in the world). And Brazilian sushi rocks.
However, our hand rolls were a partial success. The first came filled with a Brazilian take on tuna tartare (layering tuna with guacamole, lime and jalapeño) but lacked punch; by contrast, the second was a terrific citrus salmon, spiked with chopped chives and tiny croutons. By the time we got to the third, a veggie option of avocado and asparagus, the nori (seaweed) had become soggy, which rather spoiled the maki.
Nonetheless, Yoobi is new, it’s different, it has cool geometric decor and sweet-natured staff – and its offerings certainly beat a prawn sandwich.
Yoobi 38 Lexington St
- Venue phone:
020 7287 9442
- Venue website:
- Opening hours:
Open 9am-9pm Mon-Sat.
Tube: Piccadilly Circus or Oxford Circus tube
Meal for two with drinks and service: around £30.
- 38 Lexington St
- 020 7287 9442
- 38 Lexington St
Average User Rating
4.6 / 5
- 5 star:7
- 4 star:0
- 3 star:0
- 2 star:1
- 1 star:0
Stumbled across this place when looking for a new sushi place...it was mainly the rain that lead us in, but have been back multiple times and have recommended it to countless people. It is a real treat; the food is incredibly fresh and the ideas simple but perfect for allowing the quality to do the talking. Staff have always been friendly and now just waiting for a dinner party so I can order in!
We got the food for takeaway, so I cant really comment on the service. But In fact I really like the food.
I thought it was awkwardly priced for lunch. 2 Temaki @ £6+ not enough to fill you up. 3 Temaki @£9+ too expensive. The service was poor on my visit too, despite being empty.
Great restaurant with a new twist on Sushi. The Temaki rolls are made up of original flavors and I have to say the Sushi tastes very fresh. Great new addition to the selection of restaurants we already have in Soho.
I am a huge sushi fan, having lived in Japan for 3.5 years, and I must say that I was surprised to find some of the best sushi I have eaten in London. The price and atmosphere are great and it rivals and may even beat the likes of Yashin, Zuma, and Dinings. Will definitely be going back.