Yoshino

  • Restaurants
  • Japanese
Critics' choice
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belinda lawley
Yoshino
St James's

Down a quiet alleyway off Piccadilly, a neon sign announces ‘sushi’. It’s easy to miss even if you’ve been to Yoshino before, so keep your eyes peeled. Like Atariya in Ealing, the secret to this sushi bar’s success over the years has been a guaranteed supply of market-fresh fish; the company is also a seafood supplier. For years, the winning formula here has been a small selection of sushi sets.

The colourful chirashi – topped with shredded nori, mange tout and omelette, as well as the expected sashimi slices – has always been a favourite, and didn’t disappoint on a recent visit. The salmon on our nigiri had silky-smooth flesh that melted in the mouth, and the squid was good quality too. Recently, Yoshino’s repertoire has expanded to include wagyu beef teppanyaki and skewers.

The seating has also been rearranged, with no pews by the sushi counter. Instead, the dimly lit (and slightly down-at-heel) ground floor is dotted with small tables. Head upstairs if you can: the design is minimal, but it’s generally lighter and brighter. Service remains as polite as ever.

 

Venue name: Yoshino
Contact:
Address: 3 Piccadilly Place
London
W1J 0DB
Opening hours: Meals served noon-10pm Mon-Sat
Transport: Tube: Piccadilly Circus
Price: Main courses £6.80-£40. Set meal £10 bento box

Average User Rating

4 / 5

Rating Breakdown

  • 5 star:2
  • 4 star:1
  • 3 star:0
  • 2 star:1
  • 1 star:0
LiveReviews|4
3 people listening
Lucy O

We went for dinner here on a Wednesday evening - the restaurant wasnt full but busy enough. Staff were attentive, warm and they answered all our questions, as well as recommending a great sharing menu for two to make sure we tried a good range of dishes. The sushi and tempura was lovely and brilliant quality - and the bill was actually surprisingly reasonable. We have both agreed we will be visiting again - highly recommended!

Mehmet Altay

Took my girlfriend there for a special date and was amazed at how great the service and food was. The only downside is having to return to normal food... :( P.S never had a steak so good!

Disappointed

After reading a lot of good reviews, I went there yesterday to check this place out myself. The place itself isn't very big and not too cosy as well, more like a diner. The staff is very polite, but unfortunately when I asked them a few questions about the sushi they have, they couldn't answer it. Now about the portions, I don't know actually what is the traditional portion of sushi roll in Japan, but usually when you make a roll and cut it into pieces, you get 6 pieces if it's a regular maki, or 8 pieces if it's a uramaki. Unfortunately in this place you get only 3 pieces per portion. I went there with a friend. Ordered two portions of ebi tempura (3pcs per portion), two portions of sushi with salmon (3pcs per portion), two with spicy tuna (3pcs per portion), some kind of big roll, green tea and an apple juice. The sushi was not too bad, just a bit loose, that means the roll wasn't rolled tight enough. Rice could have been fresher as well. The fried prawns were in a nice color, but with too much of batter (personally I prefer when prawns are just with a little of batter and covered with bread crumbs). Finally the "big" roll. This was a real disappointment. What we got was a thin slice of a big roll, cut into quarters. You couldn't even take it with a chopsticks, because it crumbled straight away. Paid for everything 55£ including the service charge of 7£ as I remember. I'd say a bit pricey, what do you think?

jazz

yoshino used to run the basement take-out sushi counter at the old japan centre on piccadilly, where the lunchtime queue would extend up the stairs. fantastic quality and great value - which guaranteed fresh sushi due to the high turnover. the restaurant is tucked down an alleyway which make it feel like an authentic secret spot. whilst excellent for good-value japanese in that spot of town, the best thing about yoshino is the take-out sushi and sashimi at lunchtime. though portions (and price points - yoshino opted to cut prices and reduce the serving size) have shrunk in the past few months, the friendly, cheerful staff make the food even more enjoyable. you get the same warm welcome regardless of if you're buying a small £2 snack or the lunch order for an entire department.