Time Out says
Posted: Tue Nov 30 1999
This avant-garde, four-storey mini department store opened in 2010 in a Grade II-listed warehouse on the corner of Brick Lane and Bethnal Green Road. The Dover Street Market of the East End isn’t packed with big brands or accessories, however, but – whisper it – recycled clothing.
The former secret HQ of a firm that used to sell dodgy shooters to London’s underworld is now a rambling bazaar, with accessories and books spread out over antique furniture and fittings. Wonky wooden stairs lead to other floors. Indie designer JJ Hudson’s NHS label takes over the light-filled top floor, his rag-tag ripped T-shirts painstakingly reworked into leftfield designs. The second floor house’s 123’s core project, a self-titled fashion label that just happens to be completely sustainable.
123 Boutique 123 Bethnal Green Road