1948

High street chains

Shops

Arches 477-478 Bateman's Row

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Time Out says

Thu Dec 2 2010

With Oxford Circus’s Nike Town catering for the masses, it seems Nike’s army of more refined sneaker freaks were feeling a little overlooked. The trainer brand’s clubhouse for their most loyal (and obsessive) fans, 1948, is hidden under the railway arches on Bateman Row, a sidestreet connecting Great Eastern Street to Curtain Road. Its black-brick interior is complete with squishy sports-ready flooring made from recycled trainers, white neon football-pitch ceiling sculpture and plasma screens (which customers are often glued to when a big match is on). Another sizeable arch acts as a room for parties and Nike events, and a decked garden makes the most of the odd flash of sun. Originally a pop-up shop stocking Nike’s NSW collection, 1948 opened its doors in February 2009 and its steady stream of customers has ensured the store stays open indefinitely.

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Venue location

Address:
1948 Arches 477-478 Bateman's Row
London
EC2A 3HH

Phone:
020 7729 7688
Website:
www.nike.com
Opening hours:
Open 11.30am-6pm Thur, Fri; 10.30am-6.30pm Sat; 11.30am-5pm Sun
Transport:
Tube: Shoreditch High Street
Map
1. 1948
  - Arches 477-478 Bateman's Row
    London
    EC2A 3HH
  - 020 7729 7688
  - www.nike.com
  - 51.525475,-0.079434

Categories:
Shopping. Fashion. Designer. Fashion accessories. Shoes. Sport, health and fitness
Occasions:
Hip factor. Unique. Unique London

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(2 ratings)

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Rated as: 3/5
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1948

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