Aida

Time Out says

Thu Jun 7 2012

If you like your clothes stores to offer more than just rails of apparel, Aida is the Shoreditch outlet for you. Marketing itself as a neighbourhood hangout, it invites you to pull up a flea-market pew in its in-store café, have your hair and make-up done at its vintage beauty station and book in for a made-to-measure suit fitting by in-house tailoring concession, J&J Minnis. Those just interested in clothes won’t be disappointed either: Aida is bursting at the seams with chic indie labels, from Wondaland and Minimum for girls to Knowledge Cotton and Worn By for boys. It also covers the gamut of wardrobe needs, with T-shirts and beachwear among city-friendly daywear and occasion pieces. The merchandising (clothes spilling artily out of vintage furniture and super-sleek industrial design) gives the place an exclusive boutique air, but prices are varied: ladies can bag a dress for £75, or splash out on one for £255, while gents can go for a basic shirt for £45, or go all out on a sharp, off-the-rack blazer.