An insider’s guide to men’s fashion in London

As London Collections: Men hits town showcasing the world’s best menswear, three of the capital’s nattiest dressers tell us where they shop for dapper apparel

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  1. General Eyewear
  2. John Rushton Shoes
  3. Pokit

Photo: Rob Greig

What is it?
General Eyewear is ‘an optician like no other’ offering a selection of beautiful and unusual frames and sunglasses from 1790 to 1995.

Who loves it?
Sam Membery, menswear designer at Itokawa Film.

Why?
‘General Eyewear has always had one of the most comprehensive collection of glasses to be found anywhere in London, and I’ve been going to the shop in Camden since I was 19. I finished the Menswear masters at the RCA about six months ago: when I decided to do my own collection I knew I wanted to make glasses, and General Eyewear was at the top of my list. Fraser’s pieces have a quality and craftsmanship that you can’t find anywhere else.

‘I’m mainly interested in vintage frames from the ’60s to the ’80s – the glamour and eccentricity of them: the shape. They’re decorative and ornate and very much products in their own right. They pulled out all the stops back then. In the ’90s things started to get very minimalist and the glasses followed suit.’

Read more about General Eyewear

This well-established optical showroom provides vintage eyewear for the film industry, fashion editors and regular spec-wearers alike. It's a great place to see classic shapes and styles from decades gone by, especially the '60s, '70s and '80s featuring brands like Moschino, Christian Lacroix and Versace.

  1. Arch 67, The Stables Market,
    Chalk Farm Road, NW1 8AH
  2. Chalk Farm tube
More info

  1. General Eyewear
  2. John Rushton Shoes
  3. Pokit

The best menswear shops in London

1

Present

Tasteful weekend wear and gifts for the discerning urbanite.

  1. 140 Shoreditch
    High St, E1 6JE
More info
2

Topman General Store

Great value fashion from Topman’s fancier brother.

  1. 98 Commercial
    Street, E1 6LZ
More info
3

Cad and the Dandy

Even the fabric is made-to-order at this modern man’s tailor

  1. 13 Savile Row,
    W1S 3NE
More info
4

Alexander McQueen Menswear

A glossy men’s flagship for the pioneering Brit brand.

  1. 9 Savile Row,
    W1S 3PF
More info
See the ten best menswear shops in London

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