Promoting new design talent since 2000, Fashion East is consistently one of the most hotly anticipated shows of London Fashion Week. Founder Lulu Kennedy has a knack of cherry-picking tomorrow's design superstars; past protégées include Jonathan Saunders, Roksanda Ilincic and Gareth Pugh. This year the show's line-up was stronger than ever, with three very different aesthetics.
Newcomer
Ashley Williams, whose Texan-inspired graduate collection was modelled by Pixie Geldof and Alice Dellal, presented a pop-art themed collection with Elvis frocks and bold logo-print outfits. Remember her name now, she's gonna be huge. Stockton-on-Tees born
Claire Barrow, now in her second season at Fashion East, turned mundane objects like lampshades and granny shoes into dynamic new accessories. For Hong Kong born
Ryan Lo, also in his second season for Fashion East, it was all about fro-frou frocks and fantasy. Here, fresh off the catwalk, the designers talk to
Maggie Davis about their new collections. Photography by
Elisabeth Blanchet.