Cath Kidston is launching their largest ever store at 180 Piccadilly, adding to the brand's 136 stores established globally. One in four women between the ages of 18 and 65 now own a Cath Kidston product, so their new location is likely to attract some considerable attention.
To celebrate the birth of the newest branch, the brand are hosting a series of events designed to reward their fans. The first 180 customers in the queue for the store's opening will receive vouchers varying in amounts from £1.80 to £180 of store credit. The brand are also keen to celebrate their new London location with the launch of a Piccadilly print featuring London landmarks, and a new obsession with pigeons. Knitted pigeons created by Cath fans will be on display instore, and anyone who falls fowl (quite literally) of London's pigeons can also have their soiled top exchanged for a new one instore. If you're a fan, make sure you're there to join the celebrations.