East London shopping

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Your critical guide to the best stores in east London

What east London lacks in big brand chain stores, it more than makes up for with its wide choice of independent boutiques and some of the capital’s coolest clothing shops. From retro emporiums like Beyond Retro and Blitz, to cutting edge hipster hangouts No-one and LN-CC, the east is the best when it comes to buying something a little different. Discover our favourite east London shops, plus read our guides to shopping in east London neighbourhoods including Stoke Newington, Hackney and Dalston.

Unisex boutiques in east London

  • APC

    5a Redchurch Street, London, E2 7DJ

    Jean Touitou's understated Parisian label APC (Atelier de Production et de Creation) is the latest addition to the ever-trendy Redchurch Street. Touitou's hip, European style has been attracting discerning dressers since the late 1980s and this new address (the second in London) should please a flock of men in search of a pair of APC's near cult-famous jeans. If you're new to the brand, seek out its well-cut basics for both sexes and enjoy its simple, effortless design - something the French seem eternally adept at. View the APC listing

  • Article

    Article, 96 Kingsland Rd, London, E2 8DP

    On the bit of Kingsland Road mostly reserved for Vietnamese restaurants, a great new addition to Shoreditch's apparel offering has just cropped up. Founder Phil Stace is also the brains behind streetwear and contemporary clothing online retailer urbanexcess.com. In many ways, this store is a shop window for the website, with the same labels and design aesthetic. That's no bad thing, however, and Article is already a buzzing and popular shop thanks to its mix of new and exclusive labels catering for a range of budgets. View the Article listing

  • Aida

    Aida, 133 Shoreditch High St, London, E1 6JE

    If you like your clothes stores to offer more than just rails of apparel, Aida is the Shoreditch outlet for you. Marketing itself as a neighbourhood hangout, it invites you to pull up a flea-market pew in its in-store café, have your hair and make-up done at its vintage beauty station and book in for a made-to-measure suit fitting by in-house tailoring concession, J&J Minnis. Those just interested in clothes won't be disappointed either: Aida is bursting at the seams with chic indie labels, from Wondaland and Minimum for girls to Knowledge Cotton and Worn By for boys. View the Aida listing

  • Goodhood

    41 Coronet Street, London, N1 6HD

    Stock for this boutique-like store is selected by streetwear obsessives/owners Kyle and Jo with items weighted towards Japanese independent labels. Knits and T-shirts from Australia's Rittenhouse are particularly strong, while other hot picks from the well-edited selection include shirts and tops for men from Norse Projects, womenswear from APC Madras, and supremely covetable pieces for both men and women from Peter Jensen and Wood Wood. View the Goodhood listing

  • Hub

    2a Ada St, London

    Hub, on Church Street, has been a Stokey fixture since 2002. Since then, its independent menswear outlet has sprung up over the road and in 2011 a third arm to this very Stoke Newington store opened on compatible Broadway Market. Hub in Hackney is neatly laid out, and gives equal weighting to the ladies and the chaps. Rather than leaping on the fashion wagon, which might suit some of the Saturday marketeers, Hub has stuck resolutely to its sartorial guns and stocked the shop with classic, well-made pieces that will stand the test of time. View the Hub listing

  • HUH

    56 Stoke Newington Rd, London, N1 7XB

    Online hip culture mag HUH launched its first store in late 2011, selling a selection of its favourite sartorial items. The selection is reliably good, if a little safe: Armor-Lux striped tops, Herschel satchels and Carharrt chinos for the boys, and Swedish Hasbeens clogs, Cheap Monday skinnies and WeSc jumpsuits for the girls. There's also Happy Socks and fresh coffee for everyone. It might be an obvious formula, but at this end of east London it's hard to find anything except vintage retailers or pound shops to spend your fashion budget on. View the HUH listing

  • LN-CC

    LN-CC, 18-24 Shacklewell Lane, London, E8 2EZ

    It's not often that you have to book an appointment for the privilege of entering a shop, but then LN-CC is no ordinary boutique. The jaw-dropping interior, which is somewhere between the set of Red Dwarf and a futuristic tree house, is located underneath a drab office block, which you enter via a very ordinary side door. Inside, the avant-garde designer stock is creatively merchandised and separated into themed zones by art director Gary Card and brands include Balenciaga, Haider Ackermann, and Dries Van Noten. View the LN-CC listing

  • No-one

    1 Kingsland Road, London, E2 8AA

    No-one is the retail wing of the Jaguar Shoes collective which encompasses Dream Bags Jaguar Shoes (the arty bar over the road), Seventeen Gallery (a few doors up), and The Old Shoreditch Station (the adjoining cafe). No-one was one of the first boutiques in Shoreditch, and its stark, arty aesthetic fits in perfectly with the rough-around-the-edges Kingsland Road. Owner Teresa Letchford (a former style editor) has a good eye for new fashions, the store was the first in London to stock the now ubiquitous Cheap Monday and Swedish Hasbeens. View the No-one listing

  • Start

    40, 42 and 59 Rivington Street, London, EC2A 3BN

    Philip Start (founder of Woodhouse) and his wife Brix (former guitarist for punk rock band the Fall, and pug-wielding style expert on 'Gok's Fashion Fix') own these his 'n' hers boutiques. Originally sporting a bohemian feel, the women's store has recently had a sleek, contemporary makeover to match the fashion-forward apparel of labels such as Isabel Marant, Christopher Kane, Acne, Helmut Lang, Alexander Wang and Erdem. There's also a legendary denim-fitting service and a hugely covetable range of accessories including sunglasses by Cutler & Gross and shoes by See by Chloé and Rick Owens. View the Start listing

  • YMC

    23 Hanbury St, London, E1 6QR

    Part of the Old Truman Brewery, this independent boutique stocks the full range of cool British fashion brand You Must Create. The interior, bizarrely designed like a morgue, is surprisingly easy on the eye. Although your entrance is greeted by a well dressed mannequin strapped in a mental asylum chair, the friendly staff are quick to put you at ease, and help you navigate the mid-priced range of striped tops, quirky knits and leather accessories for him and her. On the morgue slab in the middle of the store, accessories such as watches, socks and bags are casually laid out between vintage mannequin legs, continuing the cheery corpse theme. View the YMC listing

East London shopping guides

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