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Boutiques
Antoni & Alison
Famous for colourful clothes and cheerful slogan prints, Antoni & Alison’s generous sale reductions will reach up to 70 per cent, with 20 per cent discounts on current stock.
Antoni & Alison, 43 Rosebery Avenue, EC1 (020 7833 2141/www.antoniandalison.co.uk) Farringdon tube. Open Mon-Fri 10.30am-6.30pm. Sale on July 8-19.

Austique
With up to 70 per cent reductions from chic and stylish labels such as Alice McCall, the excellent Antipodium and Leona Edminston.
Austique, 330 Kings Rd, SW3 (020 7376 4555/www.austique.co.uk) Sloane Square tube. Open Mon-Fri 11am-7pm, Wed 11am-8pm, Sat 10.30am-7pm, Sun 12noon-5pm. Sale starts mid-July.

Bread & Honey
Bread & Honey boutique founders, known affectionately as ‘the two Laurents’, have chopped 50 per cent off most stock, including the Baracuta G9 Harrington jacket (was £125, now £62) and Marimekko’s Amit dress (was £155, now £77).
Bread & Honey, 205 Whitecross St, EC1 (020 7253 4455/www.backin10minutes.com) Barbican tube or Old St tube/rail. Open Mon-Wed, Fri 10am-6.30pm, Thur 10am-7pm, Sat 11am-6pm. Sale on now.

Brora
High-quality classic and summer cashmere will be reduced by up to 30 per cent. Bag yourself a bit of luxury, such as the cashmere zip-up hoody, down to £179 from £269.
Brora, 344 Kings Rd, SW3 (020 7352 3697/www.brora.co.uk) Sloane Square tube. Open Mon-Sat 10am-6pm, Thur 10am-7pm, Sun 12noon-5pm. Sale on now.

Browns
Browns has been a one-stop shop for stylish day- and eveningwear since 1970. Bargains include the See by Chloé geometric print dress, which was £290 and is reduced to £174.
Browns, 24-27 South Molton St, W1 (020 7514 0016/www.brownsfashion.com) Bond St tube. Open Mon-Wed, Fri, Sat 10am-6.30pm, Thur 10am-7pm. Sale on now.
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b Store
Clothing from London’s most covetable designers and graduates will be reduced by up to 50 per cent in this much-loved design emporium. Look out for the store’s own B Footwear line as well as clothing from Peter Jensen, Siv Stodal and Eley Kishimoto.
b Store, 24a Savile Row, W1 (020 7734 6846/www.bstorelondon.com) Piccadilly Circus tube. Open Mon-Fri 10.30am-6.30pm, Sat 10am-6pm. Sale on now.

Cochinechine
This pretty Hampstead boutique is a treasure trove of exclusive labels and hand-picked accessories. Cochinechine will be reducing designers such as Anna Sui, Mayle and JBrand by up to 50 per cent.
Cochinechine, 73 Heath St, NW3 (020 7435 9377/www.cochinechine.com) Hampstead tube. Open Mon-Sat 10am-6pm, Sun 12noon-6pm. Sale on now.

Coco Ribbon
Selected items from this pretty boutique will be reduced by 30-50 per cent from designers including Jasmine De Milo, Sass & Bide and accessories from Kenneth Jay Lane. Keep an eye out for Coco Ribbon’s eponymous own brand for girly clutches and unique jewellery.
Coco Ribbon, 21 Kensington Park Rd, W11 (020 7229 4904/www.cocoribbon.com) Ladbroke Grove tube. Open Mon-Fri 10.30am-6.30pm, Sat 10am-6pm, Sun 12.30-5.30pm. Sale starts July 14.

Dona Ida
A homage to all things denim, Dona Ida will be reducing prices by a generous 60 per cent in a sale that includes pieces from the likes of Earnest Sewn, Superfine and James Jeans.
Dona Ida, 108 Draycott Avenue, SW3 (020 7225 3816/www.donnaida.com) Open Mon-Fri 10am-7pm, Sat 10am-6.30pm, Sun 12noon-6pm. Sale starts July 3.

Hoss Intropia
This stylish Spanish design label will be reducing all sale items by up to 50 per cent. Pick up a quirky statement piece in one of the store’s trademark prints.
Hoss Intropia, 213 Regent St, W1 (020 7287 3569/www.hossintropia.com) Oxford Circus tube. Open Mon-Wed 10am-7pm, Thur-Sat10am-8pm, Sun 12noon-6pm. Sale starts July 25.

Hoxton Boutique
Expect reductions of 30-50 per cent on cutting-edge and established labels in this longstanding boutique.
Hoxton Boutique, 2 Hoxton St, N1 (020 7684 2083/www.hoxtonboutique.co.uk) Old St tube/rail. Open Mon-Fri 10.30am-6.30pm, Sat 11am-6pm, Sun 12noon-5pm. Sale starts July 1.

Hub
Stoke Newington’s style set will descend on this sale like a swarm of locusts, so best get in there first. With reductions of up to 75 per cent, look out for pieces by See by Chloé and Sonia Rykiel. Over the road at Hub Men at No 88, look out for Fred Perry, Folk and Acne Jeans.
Hub, 49 Stoke Newington Church St, N1 (020 7275 8160/www.hubshop.co.uk) Stoke Newington rail. Sale starts Jun 28.

J & M Davidson
The high-quality (and usually high-priced) boutique will be slashing prices by up to 50 per cent. Stock up on beautiful handbags and clothing that is well deserving of its ‘investment piece’ status.
J & M Davidson, 42 Ledbury Rd, W1(020 7313 9532) Notting Hill Gate tube. Open Mon-Sat 10am-6pm, Sun 12noon-5pm. Sale on now.

Matches
This London institution is known and loved for their stylish pick of the latest designers and trends. Highlights include the Reda Shaula navy and black cashmere cardigan which is currently £234 (reduced from £390) and the Pierre Hardy tote bag, which was £740 and is now on sale for £498.
Matches, 60-64 Ledbury Rd, W11 (020 7221 0255/www.matchesfashion.com) Notting Hill Gate tube. Open Mon-Sat 10am-6pm, Sun 12noon-6pm. Sale starts Jun 26.

Oliver J Benjamin
This shop’s immaculately tailored suits makes it a massive hit with those in the know. Pick up a suit for £395, down from £595.
Oliver J Benjamin, 8 Kingly St, W1 (020 7734 3334/www.oliverjbenjamin.co.uk) Oxford Circus tube. Open Mon-Sat 11am-7pm, Sun 11am-6pm. Sale on now.

Paul & Joe
Discounts of up to 50 per cent are available on both mens- and womenswear lines in this fashion-forward, very feminine boutique. A top buy is the Bulledor silk shirt, which was £184, now £92.
Paul & Joe, 39-41 Ledbury Rd, W11 (020 7243 5510/www.paulandjoe.com) Notting Hill Gate tube. Open Mon-Sat 10am-6pm, Sun 12noon-5pm. Sale on now.

Shop at Maison B
Lying hidden under Soho’s legendary Maison Bertaux pâtisserie, Shop at Maison B is home to some of London’s most desirable labels, which are now discounted by up to 50 per cent. Look out for brands such as APC, Sonia by Sonia Rykiel and Eley Kishimoto.
Shop at Maison Bertaux, Basement Premises, 27 Greek St, W1 (020 7437 1259/www.shopatmaisonb.com) Open Tue-Sat 11am-6.30pm. Sale on now.

Start
This Shoreditch favourite stocks coveted designers such as 3.1 Philip Lim, Chloé and Marc by Marc Jacobs. This year, discounts for their summer sale will reach a lofty 50 per cent, so get there early to avoid missing out on such bargains as the Mulberry Roxanne bag which £495 and is now £249.50.
Start, 42-44 Rivington St, EC2 (020 7729 3334/www.start-london.com) Old St tube/rail. Open Mon-Fri 10.30am-6.30pm, Sat 11am-6pm, Sun 1-5pm. Sale on now.

Trilogy
The denim specialists will be reducing brands such as Paige, Australian cult brand Sass & Bide and True Religion by 30-50 per cent.
Trilogy, 33 Duke of York Square, SW3 (020 7730 6511/www.trilogystores.co.uk) Sloane Square tube. Open Mon-Sat 10am-7pm, Sun 12noon-6pm. Sale starts Jun 26.

Twenty8Twelve
Design duo Savanna and Sienna Miller will be selling their on-trend and very wearable collection with reductions of up to 40 per cent.
Twenty8Twelve, 172 Westbourne Grove, W1 (020 7221 9287/www.twenty8twelve.com) Open Mon-Sat 10am-6.30pm, Sun 12noon-5pm. Sale on now.

Department stores | High street | Boutiques | Designer | Menswear Accessories and shoes | Jewellery | Interiors