London's 50 best boutiques
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Edited by Maggie Davis and Kate Riordan
Posted: Mon Oct 2 2006 
The Shop at Bluebird The Shop at Bluebird
John and Belle Robinson (the people behind well-loved womenswear chain Jigsaw) have created a store that does avant-garde fashion with a sense of fun. The house style is more understated than edgy and embraces a huge variety of non-ubiquitous labels. Not everything is expensive – you can pick up a top for £35. Expect to see pieces by unknown Central Saint Martins graduates rubbing shoulders on the rails with those by more established talent such as Sharon Wauchob, Emma Cook and Eley Kishimoto. Items are bought in small quantities to keep the mix fresh, and exclusive collaborations mean that you can pick up something unique.
The Shop at Bluebird, 350 King’s Rd, SW3 (020 7351 3873/www.theshopatbluebird.com) Sloane Square tube. Open Mon-Sat 9am-7pm, Sun 12noon-6pm. Feature continuesAdvertisementSixty 6
The owner of this tiny Marylebone gem, Jane Collins, has a knack for choosing clothes that are eye-catching and feminine without being showy. Designs by the likes of Temperley, Ashish, Sara Berman and Indian designer Manish Arora are displayed in complete outfits you might not have thought of putting together yourself. There are also T-shirts by Velvet and, in winter, the store’s own exclusive cashmere line. Accessories include gold and semi-precious stone jewellery, bags by Jamin Puech and Ally Capellino, plus hand-picked vintage ones. Those who have been seeking Scorah Pattullo shoes since the demise of the London shops will find them here.
Sixty 6, 66 Marylebone High St, W1 (020 7224 6066) Baker St tube. Open Mon-Fri 10.30am-6.30pm, Sat 10am-6pm, Sun 1-5pm.
Souvenir
Souvenir’s two locations are within convenient walking distance, so you can easily check out both. In the Brewer Street shop you’ll find high-fashion pieces by catwalk stars such as Hussein Chalayan, Vivienne Westwood and Viktor & Rolf. The Lexington Street branch has more casual – and affordable – offerings from the likes of Jessica Ogden, Tsumori Chisato and APC. Both stores stock a pleasing mix of accessories, including Marc Jacobs, Chloé and Pucci shoes. Souvenir recently launched an internet boutique, so you can buy online too.
Souvenir, 53 Brewer St, W1 (020 7287 8708/www.souvenirboutique.co.uk) Piccadilly Circus tube. Open Mon-Wed, Fri, Sat 11am-7pm, Thur 11am-7.30pm, Sun 12 noon-6pm.- Add your comment to this feature
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15 comments
Hi, Can anyone recommend boutiques that do really nice evening dresses in central london. Looking for seomthing really glad for my brother's wedding. Don't live in London so all help appreciated!
I would like to say that PIPA in Maida Vale is a gorgeous shop. Great selection of clothes and well worth popping into.
Pipa stocks the best fitting jeans for women. Pop in for beautiful make up, skin care and stunning dresses. There is even a kids floor downstairs with lovely toys and clothes.
1, Formosa Street,
London W9 1EE
02072662365
I am really suprised to read all this. I love Coco RIbbon and have always found the shop assistants to be really lovely and very helpful ; ). I heart coco.
Hey Girls,
take it easy on Coco Ribbon. She's just trying to do her business and provide excellent service with unique and beautiful clothes. Its really easy to criticize, but instead lets try and support our local shops in these times.
I agree with Laura.
Londoners / London Boutique are not rude.
By the way, I'm an australian and Ms.Chow 'co-founder coco ribbon' shame on you generalising London like that!
Re: Alison's comment - I love the patronising 'I'm from Australia and shocked at how rude the people in London boutiques are' - great way to win customers in London hun!
With a great collection of leather handbags, fashion accessories and top brand clothing Multipazz is a great boutique. I was passing by Rathbone Place and i was so happy to find find a brown Oriano Leather Bag i have been looking for some time. Their hand bag collections are so great i happen to fall in love with it. Their online store at MultiPazz.com is quite nice as well.
Hi Jan,
I am sorry to hear your comment. I am Australian and when I moved to London I was shocked at how rude the staff seemed to be when I went into boutiques to spend my well earned money. I made it my mission with Coco Ribbon to differentiate ourselves by offering luxury fashion and gifts with down-to-earth and unpretentious sales staff - and instill this philosophy with our staff to this day six years on. Most of the time I would say they do a pretty good job as we often get great feedback from our clientele raving about how nice our girls are. I do hope you come to the store once again as I am confident your second visit will be an enjoyable one.
Coming from a previous Sales Consultant for Koh Samui, the buyer's name is not Mark Sexton, it is Paul. Please get your facts right and accredit the correct person.
Thank you.
Hi, does anyone know who stocks anaphora handbags. thanks
Look forward to a gorgeous new boutique, PIPA for women and children on Formosa Street in Maida Vale W9
Coco ribbon are just plain rude! Will never shop there again!
please note that Coco Ribbon sloane street no longer exists. thanks
Alison
Please update the profile for COco Ribbon as the Sloane Street store no longer exists, however the Notting Hill boutique does and we have relaunched cocoribbon.com
all details can be found on our website. thank you