London's 50 best boutiques
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Edited by Maggie Davis and Kate Riordan
Posted: Mon Oct 2 2006 
The Shop at Bluebird The Shop at Bluebird
John and Belle Robinson (the people behind well-loved womenswear chain Jigsaw) have created a store that does avant-garde fashion with a sense of fun. The house style is more understated than edgy and embraces a huge variety of non-ubiquitous labels. Not everything is expensive – you can pick up a top for £35. Expect to see pieces by unknown Central Saint Martins graduates rubbing shoulders on the rails with those by more established talent such as Sharon Wauchob, Emma Cook and Eley Kishimoto. Items are bought in small quantities to keep the mix fresh, and exclusive collaborations mean that you can pick up something unique.
The Shop at Bluebird, 350 King’s Rd, SW3 (020 7351 3873/www.theshopatbluebird.com) Sloane Square tube. Open Mon-Sat 9am-7pm, Sun 12noon-6pm. Feature continuesAdvertisementSixty 6
The owner of this tiny Marylebone gem, Jane Collins, has a knack for choosing clothes that are eye-catching and feminine without being showy. Designs by the likes of Temperley, Ashish, Sara Berman and Indian designer Manish Arora are displayed in complete outfits you might not have thought of putting together yourself. There are also T-shirts by Velvet and, in winter, the store’s own exclusive cashmere line. Accessories include gold and semi-precious stone jewellery, bags by Jamin Puech and Ally Capellino, plus hand-picked vintage ones. Those who have been seeking Scorah Pattullo shoes since the demise of the London shops will find them here.
Sixty 6, 66 Marylebone High St, W1 (020 7224 6066) Baker St tube. Open Mon-Fri 10.30am-6.30pm, Sat 10am-6pm, Sun 1-5pm.
Souvenir
Souvenir’s two locations are within convenient walking distance, so you can easily check out both. In the Brewer Street shop you’ll find high-fashion pieces by catwalk stars such as Hussein Chalayan, Vivienne Westwood and Viktor & Rolf. The Lexington Street branch has more casual – and affordable – offerings from the likes of Jessica Ogden, Tsumori Chisato and APC. Both stores stock a pleasing mix of accessories, including Marc Jacobs, Chloé and Pucci shoes. Souvenir recently launched an internet boutique, so you can buy online too.
Souvenir, 53 Brewer St, W1 (020 7287 8708/www.souvenirboutique.co.uk) Piccadilly Circus tube. Open Mon-Wed, Fri, Sat 11am-7pm, Thur 11am-7.30pm, Sun 12 noon-6pm.- Add your comment to this feature
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45 comments
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