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  • London's 50 best boutiques

  • Edited by Maggie Davis and Kate Riordan

  • Dragana Perisic
    The latest addition to Cheshire Street’s eclectic set of shops, Serbian designer Dragana Perisic’s boutique is sprinkled with details as distinctive as her clothing. Current designs include cotton rain macs in forest green illuminated by an underlying layer of coral red; and a simple black skirt made interesting with irregular pleats, sweet cross-stitch and a silk organza belt. Suffolk puffs are another signature design – miniature, multicoloured silk scraps used to decorate accessories.
    Dragana Perisic, 30 Cheshire St, E2 (020 7739 4484/www.draganaperisic.com) Aldgate East tube. Open Fri-Sun 11am-6pm or by appointment.

    Duffer of St George
    This once-pioneering bastion of British casualwear is still doing what it does best: good quality, own-brand polo shirts and bold-lettered hoodies complete with the distinctive Duffer logo. Sophisticated gents will like the stripey knitwear and shirts in muted colours.
    Duffer of St George, 29 Short’s Gardens, WC2 (020 7379 4660/www.thedufferofstgeorge.com) Covent Garden tube. Open Mon-Fri 10.30am-7pm, Sat 10.30am-6.30pm, Sun 1-5pm. Feature continues

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    Fenchurch
    Having been open for just a year, the flagship store is already a key destination on the urban fashion scene. The clothing makes more than a nod towards seasonal trends (particularly with colour) but stays true to its skater origins. Jeans are wide-leg, straight-cut and refreshingly wearable. Jumpers are two-tone and fitted, T-shirts are gently embroidered with the signature Fenchurch stitch and jackets are preppy without falling into the American jock camp.
    Fenchurch, 36 Earlham St, WC2 (020 7240 1880/www.fenchurch.com) Covent Garden or Leicester Square tube. Open Mon-Sat 10am-7pm, Sun 12noon-6pm.

    Griffin
    Best for men’s jackets
    Owned by designer Jeff Griffin, this shop offers loose, low-crotched trousers, heavy knitwear, distressed jackets and more fitted T-shirts. Linen and cotton materials provide the backdrop for a range of interesting graphic designs. A recent collaboration with London-based photo-montage artist Peter Kennard has thrown up a striking limited-edition range of T-shirts with a military vibe, while an impressive teaming with Nike has produced T-shirts with the word ‘Love’ above the iconic tick logo.
    Griffin, 297 Portobello Rd, W10 (020 8960 9607/www.griffin-studio.com) Ladbroke Grove tube. Open Wed-Sat 10.30am-6pm.

    Hoxton Boutique
    At this much-loved gallery-like shop done out in Studio 54 style, complete with mirrorballs, you’ll find an excellent selection of hard-to-get, desirable labels including Hussein Chalayan, Isabel Marant and Doctor Denim. The addition of a vintage section and accessory department have made this even more of a must.
    Hoxton Boutique, 2 Hoxton St, N1(020 7684 2083/www.hoxtonboutique.co.uk) Old St tube/rail. Open Mon-Fri 10.30am-6.30pm, Sat 11am-6pm.

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15 comments

  1. Posted by Gina on 18 Nov 2009 11:10

    Hi, Can anyone recommend boutiques that do really nice evening dresses in central london. Looking for seomthing really glad for my brother's wedding. Don't live in London so all help appreciated!

  2. Posted by gina on 30 Apr 2009 14:54

    I would like to say that PIPA in Maida Vale is a gorgeous shop. Great selection of clothes and well worth popping into.

  3. Posted by bhavna boesen on 11 Mar 2009 18:02

    Pipa stocks the best fitting jeans for women. Pop in for beautiful make up, skin care and stunning dresses. There is even a kids floor downstairs with lovely toys and clothes.
    1, Formosa Street,
    London W9 1EE
    02072662365

  4. Posted by henrietta on 27 Feb 2009 14:27

    I am really suprised to read all this. I love Coco RIbbon and have always found the shop assistants to be really lovely and very helpful ; ). I heart coco.

  5. Posted by Pipa on 26 Feb 2009 13:52

    Hey Girls,
    take it easy on Coco Ribbon. She's just trying to do her business and provide excellent service with unique and beautiful clothes. Its really easy to criticize, but instead lets try and support our local shops in these times.

  6. Posted by Anna on 26 Feb 2009 13:42

    I agree with Laura.
    Londoners / London Boutique are not rude.
    By the way, I'm an australian and Ms.Chow 'co-founder coco ribbon' shame on you generalising London like that!

  7. Posted by Laura on 28 Jan 2009 12:46

    Re: Alison's comment - I love the patronising 'I'm from Australia and shocked at how rude the people in London boutiques are' - great way to win customers in London hun!

  8. Posted by Ruby on 16 Jan 2009 17:14

    With a great collection of leather handbags, fashion accessories and top brand clothing Multipazz is a great boutique. I was passing by Rathbone Place and i was so happy to find find a brown Oriano Leather Bag i have been looking for some time. Their hand bag collections are so great i happen to fall in love with it. Their online store at MultiPazz.com is quite nice as well.

  9. Posted by Alison Chow (co-founder Coco Ribbon) on 10 Jan 2009 12:47

    Hi Jan,
    I am sorry to hear your comment. I am Australian and when I moved to London I was shocked at how rude the staff seemed to be when I went into boutiques to spend my well earned money. I made it my mission with Coco Ribbon to differentiate ourselves by offering luxury fashion and gifts with down-to-earth and unpretentious sales staff - and instill this philosophy with our staff to this day six years on. Most of the time I would say they do a pretty good job as we often get great feedback from our clientele raving about how nice our girls are. I do hope you come to the store once again as I am confident your second visit will be an enjoyable one.

  10. Posted by Sarah Whitby on 26 Nov 2008 12:11

    Coming from a previous Sales Consultant for Koh Samui, the buyer's name is not Mark Sexton, it is Paul. Please get your facts right and accredit the correct person.
    Thank you.

  11. Posted by Suzie on 01 Sep 2008 16:40

    Hi, does anyone know who stocks anaphora handbags. thanks

  12. Posted by bhavna boesen on 11 Aug 2008 00:46

    Look forward to a gorgeous new boutique, PIPA for women and children on Formosa Street in Maida Vale W9

  13. Posted by Jan on 07 Aug 2008 09:29

    Coco ribbon are just plain rude! Will never shop there again!

  14. Posted by alison chow on 04 May 2008 08:27

    please note that Coco Ribbon sloane street no longer exists. thanks
    Alison

  15. Posted by Alison Chow on 15 Nov 2007 11:18

    Please update the profile for COco Ribbon as the Sloane Street store no longer exists, however the Notting Hill boutique does and we have relaunched cocoribbon.com
    all details can be found on our website. thank you

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