• London's 50 best boutiques

  • Edited by Maggie Davis and Kate Riordan

  • Dragana Perisic
    The latest addition to Cheshire Street’s eclectic set of shops, Serbian designer Dragana Perisic’s boutique is sprinkled with details as distinctive as her clothing. Current designs include cotton rain macs in forest green illuminated by an underlying layer of coral red; and a simple black skirt made interesting with irregular pleats, sweet cross-stitch and a silk organza belt. Suffolk puffs are another signature design – miniature, multicoloured silk scraps used to decorate accessories.
    Dragana Perisic, 30 Cheshire St, E2 (020 7739 4484/www.draganaperisic.com) Aldgate East tube. Open Fri-Sun 11am-6pm or by appointment.

    Duffer of St George
    This once-pioneering bastion of British casualwear is still doing what it does best: good quality, own-brand polo shirts and bold-lettered hoodies complete with the distinctive Duffer logo. Sophisticated gents will like the stripey knitwear and shirts in muted colours.
    Duffer of St George, 29 Short’s Gardens, WC2 (020 7379 4660/www.thedufferofstgeorge.com) Covent Garden tube. Open Mon-Fri 10.30am-7pm, Sat 10.30am-6.30pm, Sun 1-5pm. Feature continues

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    Fenchurch
    Having been open for just a year, the flagship store is already a key destination on the urban fashion scene. The clothing makes more than a nod towards seasonal trends (particularly with colour) but stays true to its skater origins. Jeans are wide-leg, straight-cut and refreshingly wearable. Jumpers are two-tone and fitted, T-shirts are gently embroidered with the signature Fenchurch stitch and jackets are preppy without falling into the American jock camp.
    Fenchurch, 36 Earlham St, WC2 (020 7240 1880/www.fenchurch.com) Covent Garden or Leicester Square tube. Open Mon-Sat 10am-7pm, Sun 12noon-6pm.

    Griffin
    Best for men’s jackets
    Owned by designer Jeff Griffin, this shop offers loose, low-crotched trousers, heavy knitwear, distressed jackets and more fitted T-shirts. Linen and cotton materials provide the backdrop for a range of interesting graphic designs. A recent collaboration with London-based photo-montage artist Peter Kennard has thrown up a striking limited-edition range of T-shirts with a military vibe, while an impressive teaming with Nike has produced T-shirts with the word ‘Love’ above the iconic tick logo.
    Griffin, 297 Portobello Rd, W10 (020 8960 9607/www.griffin-studio.com) Ladbroke Grove tube. Open Wed-Sat 10.30am-6pm.

    Hoxton Boutique
    At this much-loved gallery-like shop done out in Studio 54 style, complete with mirrorballs, you’ll find an excellent selection of hard-to-get, desirable labels including Hussein Chalayan, Isabel Marant and Doctor Denim. The addition of a vintage section and accessory department have made this even more of a must.
    Hoxton Boutique, 2 Hoxton St, N1(020 7684 2083/www.hoxtonboutique.co.uk) Old St tube/rail. Open Mon-Fri 10.30am-6.30pm, Sat 11am-6pm.

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6 comments

  1. Posted by Sarah Whitby on 26 Nov 2008 12:11

    Coming from a previous Sales Consultant for Koh Samui, the buyer's name is not Mark Sexton, it is Paul. Please get your facts right and accredit the correct person.
    Thank you.

  2. Posted by Suzie on 01 Sep 2008 15:40

    Hi, does anyone know who stocks anaphora handbags. thanks

  3. Posted by bhavna boesen on 10 Aug 2008 23:46

    Look forward to a gorgeous new boutique, PIPA for women and children on Formosa Street in Maida Vale W9

  4. Posted by Jan on 07 Aug 2008 08:29

    Coco ribbon are just plain rude! Will never shop there again!

  5. Posted by alison chow on 04 May 2008 07:27

    please note that Coco Ribbon sloane street no longer exists. thanks
    Alison

  6. Posted by Alison Chow on 15 Nov 2007 11:18

    Please update the profile for COco Ribbon as the Sloane Street store no longer exists, however the Notting Hill boutique does and we have relaunched cocoribbon.com
    all details can be found on our website. thank you

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