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High street sales
Adidas Original
Sale on now
Get your fix of hip sportwear as all footwear and apparel goes half-price. Denim-lovers, don’t miss the jeans collaboration with Diesel, while trainer snobs will find enough cool sneaks to last for seasons.
Adidas Originals Store, 9 Earlham St, WC2H 9LL (7379 4042/www.adidas.com). Covent Garden tube. 10.30am-7pm Mon-Sat, noon-6pm Sun.

Ben Sherman
Sale on now
This high-street heavyweight will be offering 30-50 per cent off its winter collection. Women can pick up a navy, fitted blazer from £60 or dresses at half price. Meanwhile men can rummage the reduced shirts going from £20.
Ben Sherman, 50 Carnaby St, W1F 9QA (7437 2031/www.bensherman. com). 10am-7pm Mon-Fri, 10am-8pm Thur, noon-8pm Sat, noon-6pm Sun.

Diesel
Sale on now
The über-trendy jean brand has promised that in keeping with the recession, this year’s sale is going to be big. Get up to 50 per cent off a wide-range of styles – your cool credentials will rise, even if the bank balance falls.
Diesel, 130 New Bond Street, W1S 2TB (7520 7799/www.diesel.com). Bond St tube. 10am-6.30pm Mon-Sat, 10am-8pm Thur, noon-6pm Sun. Feature continues

French Connection
Sale on now
Get up to 60 per cent off dresses/jumpers/coats, while men can pick up shirts from as little as £20.
French Connection, 396 Oxford St, W1C 1JX (7629 7766/www.frenchconnection.com). Bond St tube. 9am-9pm Mon-Sat, noon-6pm Sun.

Gap
Sale on now
Although unconfirmed at the time of going to press, Gap’s sales historically begin on Boxing Day. Initial discount figures are 30 per cent, but this iconic American brand is notoriously generous when it comes to price-cutting so you’ll probably find bargains aplenty.
Gap, 223-225 Oxford Circus, W1D 2LR (7734 3312/www.gap.com). Oxford Circus tube. 9am-8pm Mon-Wed, 9am-9pm Thur-Fri , 9am-8pm Sat, 11.30-6pm Sun.

H&M
Sale on now
Expect a stampede with discounts of up to 50 per cent. That said, the sale did start mid-Dec so you might find a bargain in the aftermath .
H&M, 261-271 Regent St, W1B 2ES (7493 4004/www.hm.com). Oxford Circus tube. 9am-8pm Mon-Wed, Fri-Sat; 9am-9pm Thur; noon-6pm Sun.

Jaeger
Sale on now
If you’ve been lusting after one of its alluring winter coats, you can save hundres of pounds at this sale. This flagship store, which has housed the brand since the 1920s, will be shifting them for £199. Still too hefty? Shirts will be selling from £30, while women can pick up half-price knitwear from £75.
Jaeger, 200-206 Regent St, W1B 5BN (7200 4000/www.jaeger.co.uk). Oxford Circus tube. 9.30am-6.30pm Mon-Fri, 9.30am-7.30pm Thur, noon-6pm Sun.

Kookai
Sale on now
This French fashion-house started half-price slashing in mid-Dec, so if you’ve managed to avoid it until now it will definitely be worth a scour for extra-generous January discounts.
Kookai, Unit 13, Brent Cross Centre NW4 3FP (8202 0036/www.kookai.co.uk). Brent Cross tube. 10am-8pm Mon-Fri, 9am-7pm Sat, 10am-6pm Sun.

Mango
Sale on now
The Spanish label, endorsed by Penélope Cruz, will be discounting selected lines by 50 per cent. As masters of bright and sexy chic, it’s worth a rummage for last-minute party panics. Be the belle of the ball in their yellow and gold empire dress, down from £80 to a neat £55 (it will hide a multitude of mince-pie sins). And you can wrap up tight in their sleek purple satin trenchcoat that was £47, now £25.
Mango, 225 Oxford St, W1D 2LR (7534 3505/www.mango.com). Oxford St tube. 10am-8.30pm Mon-Wed, Fri, Sat, 10am-9pm Thur, 11am-6pm Sun.

Mexx
Sale on now
Their 1940s-inspired winter collection is already going half price and, we’ve been advised, bargain hunters can look forward to plenty of price reductions from Jan 1.
Mexx, 350-352 Oxford St, W1C 1JH (7495 0797/www.mexx.com). Bond St tube. 10am-8pm Mon-Sat, noon-6pm Sun.

New Look
Sale on now
Collaborations with the likes of Giles Deacon has made this high-street brand one to watch. Pick up clothes, accessories and (best of all) fabulous shoes at up to half price.
New Look, 500 Oxford St, W1C 1LH (7290 7860/www.newlook.co.uk). Marble Arch tube. 9am-9.30pm Mon-Sat, noon-7pm Sun.

Oasis
Sale on now
This ultra-feminine fashion house started discounting in Dec with up to 70 per cent off. A must for thrifty shoppers.
Oasis, 13 James St, WC2E 8BT (7240 7445/www.oasis-clothing.com). Covent Garden tube. 10am-8pm Mon, 10am-9pm Tue-Sat, 11am-6pm Sun.

Topshop
Sale on now
The flagship shop at Oxford Circus has made many a grown woman go weak at the knees, so in order to prevent any handbag/high heel-induced scraps the exact details of this sale are top secret. With three floors of discounts you should be able to make a grand saving.
Topshop, 216 Oxford St, London, W1D 1LA (08448 487 487/www.topshop.com). Oxford Circus tube. 9am-10pm Mon-Fri, 9am-9pm Sat, 11.30am-6pm Sun.

Urban Outfitters
Sale on now
The cool multi-floored haven of US design will be offering discounts of 30-50 per cent.
Urban Outfitters, 200 Oxford St, W1D 1NU (7907 0815/www.urbanoutfitters.co.uk). Oxford Circus tube. 10am-8pm Mon-Sat, 10am-9pm Thur, 11.30am-6pm Sun.

Whistles
Sale on now
This year this top-end high-street brand successfully reminded people it could do more than the crocheted vest top. Initial discounts of 50 per cent are set to get bigger and better so pop into a store, or check online, for the latest chic steals.
Whistles, 303 Brompton Road, SW3 2DY (7823 9134/www.whistles.co.uk). South Kensington tube. 10am-6.30pm Mon-Sat, noon-6pm Sun.

Zara
Sale on now
A one-stop for instant wardrobe pick-me-ups, this Spanish label will be making initial discounts of 30-40 per cent. Although throughout January discounts will increase, the chance of snagging your favourite boots will probably melt away – so get in there early.
Zara, 118 Regent St, W1B 5SA (7534 9500/www.zara.com). Oxford Circus tube. 10am-8pm Mon-Sat, noon-6pm Sun.

Department stores | High street | Boutiques | Designer | Menswear Accessories and shoes | Interiors