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Stella McCartney at Start: was £965, now £485 saving £480

Bread & Honey
Reductions of between 25 and 50 per cent off street brands like Penfield, Lee Jeans and Marimekko. The sale also continues at its online store.
Bread & Honey, 205 Whitecross St, EC1 (020 7253 4455/www.backin10minutes.com) Barbican tube or Old St tube/rail. Open Mon-Wed, & Fri 10am-6.30pm, Thur 10am-7pm, Sat 11am-6pm. Sale starts Dec 27.

J & M Davidson
Reductions of 30 to 50 per cent on all products, including ranges of high quality leather handbags as well as clothing.
J & M Davidson, 42 Ledbury Rd, W1 (020 7313 9532/www.jandmdavidson.com) Notting Hill Gate. Open Mon-Sat 10am-6pm,Sun 12noon-5pm. Sale starts Dec 28 until end Jan.
Feature continues

Matches
Reductions of up to 50 per cent on a wide range of designer fashion for men and women, both in-store and online. Look out for iconic Diane von Furstenberg wrap dresses, exclusive new label Freda, and must have Zagliani handbags.
Matches, 60-64 Ledbury Rd, W11 (020 7221 0255/www.matchesfashion.com) Notting Hill Gate tube. Open Mon-Sat 10am-6pm, Sun 12noon-6pm. Sale starts Dec 27 (Dec 26 online).

MiMi
This chic Chelsea boutique will be selling items from top designers like Missoni, Matthew Williamson and Phillip Lim at up to 50 per cent off.
MiMi, 309 Kings Rd, SW3 (020 7349 9699/www.mimilondon.co.uk) Sloane Square tube. Open Mon-Sat 10.30am-6.30pm, Sun 12noon- 5pm.
Sale starts Dec13.

N.Peal
Creator and retailer of fabulously soft cashmere pieces, N.Peal will be full of bargains with up to 50 per cent off certain lines.
N.Peal, 37-40 Burlington Arcade, W1 (020 7499 6485/www.npeal.com) Piccadilly Circus or Green Park tube. Open Mon-Wed, Fri & Sat 9.30am-6pm, Thur 9.30am-8pm, Sun 12noon- 6pm. Sale starts Dec 26.

Start
Stocking some of fashion’s most-wanted labels for men and women, this slick Shoreditch store will be making reductions of up to 50 per cent. Look out for labels such as Unity, Phillip Lim and Y3, and in particular the Stella McCartney cashmere cape – a bargain at £485, down from £965.
Start, 42-44 Rivington St, EC2 (020 7729 3334/www.start-london.com) Old St tube/rail. Open Mon-Fri 10.30am-6.30pm, Sat 11am-6pm, Sun 1-5pm. Sale starts Dec 27.