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Agent Provocateur
Saucily clad staff, an iconic boudoir interior and impeccable customer service raise this lingerie shop bodice and garter above competitors. The newer Westbourne Grove store is the ultimate in girlie sophistication. Look out for a smattering of ritzy new swimwear and a super-pretty new bridal range.
305 Westbourne Grove, W11 (020 72431292/www.agentprovocateur.com) Notting Hill Gate tube.

Coco de Mer
Amid Coco de Mer’s dark and sensual surroundings you’ll discover the most luxuriously naughty lingerie this side of Babylon (Lascivious, Madame V, Mimi Holiday et al), plus objets d’amour such as paddles, whips and ticklers and all manner of lotions and potions. A second shop opens this summer.
23 Monmouth St, WC2 (020 7836 8882/www.coco-de-mer.co.uk) Covent Garden or Leicester Square tube.
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Fettered Pleasures
There are few kinks that this friendly fetish superstore on Holloway Road doesn’t cater for. Dungeon equipment? You got it. Leather dog mask? Yours for £324.50. Rubber tongue gag? Indeed. Whips, canes, floggers and paddles are available for the sadistic; masochists can pick up a pair of spanking shorts for extra pain.
90 Holloway Rd, N7 (020 7619 9333 /www.fetteredpleasures.com) Holloway Rd tube.

Honour
There’s something to suit all fetish budgets here. Upstairs is the ‘bondage attic’, where you’ll find the serious hardware, from cuffs and collars to restraints and clamps.
Honour, 86 Lower Marsh, SE1 (020 7401 8219/www.honour.co.uk) Waterloo tube/rail.

Liberation
The most fabulously perverted curiosity shop in town. Role-play paraphernalia is big here: choose from horse bits, antique riding crops and a headmaster’s cane.
Liberation, 49 Shelton St, WC2 (020 7836 5894/www.liberationlondon.com) Covent Garden tube.

Sh!
It’s not women-only here, but if you are a man you’ll need one accompanying you to get in. Once through these hallowed pink portals you’ll find plenty of feminised fetish gear, including candy-coloured bondage tape and fur-lined handcuffs.
Sh!, 57 Hoxton Square, N1 (020 7613 5458/www.sh-womenstore.com) Old St tube/rail.

Bookshops | Fashion boutiques | Department stores | Erotica and Lingerie Gifts | Health & beauty | High street | Interiors | Jewellery | Menswear | Shoes Specialist | Sports & Technology | Vintage fashion | Shopping Awards 2008