Freed of London

Shopping Covent Garden
  • 5 out of 5 stars
(3 user reviews)
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Freed of London

If you’ve ever seen a ballet, you’ll have seen a Freed pointe shoe. The company was founded in 1929 by Frederick Freed and today supplies shoes to prominent dance companies and schools, including the Royal Ballet, New York City Ballet and the Royal Ballet School. Darcey Bussell and Margot Fonteyn wore Freed shoes. The shoes are mostly still made by hand in the traditional turn shoe method, where most of the stitching is done with the shoe turned inside out. If you can’t stand en pointe, the company also produces ballroom, jazz and Latin shoes plus a range of clothing. All products are Freed branded.


Venue name: Freed of London
Address: 94 St Martin's Lane
Opening hours: Open 9.30am-5.30pm Mon-Fri; 9.30am-3.30pm Sat
Transport: Tube: Leicester Square
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Average User Rating

5 / 5

Rating Breakdown

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Amanda N

I love ballet and all things ballet. I have loved this shop for years. In fact I have a bit of a ballet shoe fetish!

James S

Brilliant products made almost impossibly better by world class customer service and care.

Sharon R

The customer service in this shop is the best. If you need pointe shoes or a special wedding shoe, ballet flat shoe or a show shoes, this shop will make it for you.